Co-Founder (Growth & GTM) + Investment Opportunity | Sustainable Bags Brand
We are building CRUMENAA by ALEPAA a sustainable consumer brand in the bags category, using ethically sourced fabrics and working closely with artisan clusters.
Over the last 12 months, we've focused on building the supply backbone sourcing, vendor relationships, and product development. This allows us to create high-quality bags with a strong sustainability narrative and consistent production capability.
Our products have already been validated by 100+ paying customers, with early traction and feedback coming from users across India as well as international markets including the UK, US, and Australia.
Beyond just products, our long-term vision is to build a full-stack ecosystem over the next 5 years spanning ethical sourcing, scalable manufacturing, and distribution across India and global markets.
Current Stage:
- Production + sourcing infrastructure in place
- Finished + semi-finished inventory available
- Clear product direction (bags as primary category)
- Ready to scale, but GTM and distribution need leadership
Who We're Looking For:
A Growth & GTM Co-Founder who will take ownership of revenue and scale.
Core Responsibilities:
- Build and execute go-to-market strategy (D2C, marketplaces, offline, B2B)
- Set up and optimise sales channels (website, marketplaces, retail, campus networks)
- Drive distribution partnerships and expansion
- Build a repeatable revenue engine (CAC, LTV, funnels, retention)
- Experiment rapidly with pricing, positioning, and channel mix
- Create and manage sales pipelines and targets
- Work closely with founder on business strategy and scale roadmap
What You Bring:
- Prior experience in consumer/D2C/growth/distribution
- Strong execution mindset (01 and 110 stage)
- Comfort with ambiguity and early-stage chaos
- Ability to build systems, not just campaigns
Investment Requirement:
- Personal investment: 2L 10L
- This is a co-founder role with capital commitment, not a passive investment
Equity:
- 1% 5%, based on:
- Experience
- Level of involvement
- Capital invested
- Structured with long-term alignment (vesting applicable)
Why This Opportunity:
- Supply chain already built (key barrier solved)
- Strong sustainability + ethical sourcing positioning
- Inventory and production readiness
- Large, fragmented category with scope for brand-led play
- Opportunity to co-build a long-term ecosystem, not just a single product brand
Important:
We are specifically looking for:
- Builders who want ownership and execution responsibility
- People comfortable operating hands-on in early stages
Not suitable for:
- Passive investors
- Advisory-only roles
- If this aligns, let's connect and evaluate fit.
Founder - Himanshu Gupta
8765579755
[Confidential Information]
