Our client is a global digital asset financial services and infrastructure group, headquartered in Singapore, with a licensed and regulated footprint across Asia, Europe and North America. Services span custody, trading, asset and wealth management, liquidity and financing, and tokenised real-world assets for institutional and professional investors.
They are hiring a CMO or HOD level to own brand, PR, content and growth strategies to turn that into measurable product adoption. Reporting to the COO / CEO, the person manage a team of around 10 people. The role can be based in Singapore or Hong Kong.
What you'll own
PR, Branding & Content
- Brand strategy end-to-end: positioning, core narrative, and the communications architecture that carries it across markets
- PR and communications: media relationships, industry placements, spokesperson programme, and crisis readiness
- Content and social matrix: website, social channels, KOL partnerships, community — building both awareness and genuine engagement
- Campaigns and events: industry summits, brand moments, product launches, online and offline
- Compliance-aware communications: staying close to the regulatory picture so every piece of outbound content holds up
Growth & Operations
- Own the acquisition-to-activation funnel: registration, KYC completion, first deposit, first transaction, knowing where users drop and closing those gaps
- Drive adoption of new and existing product lines (trading, wealth, RWA and upcoming launches) through go-to-market planning, in-app and lifecycle campaigns, and targeted user education
- Build the growth marketing engine: performance and paid channels, SEO, referral and affiliate programmes, campaign incentives — tested, measured, and scaled or killed on evidence
- Own CRM and lifecycle: onboarding journeys, reactivation of dormant users, retention and repeat-trading campaigns across email, push and community
- Segment and speak differently to retail, professional and institutional audiences, working with BD on channel expansion and institutional / HNW reach
- Localise for market: entry and expansion campaigns tuned to how users in each region actually discover and trust a platform
- Own the numbers — funnel conversion, CAC, deposit and trading volume attributable to marketing, ROI by channel — and report them to the leadership team
- Partner with product and data to close the loop between campaign, product experience and user behaviour
What we're looking for
- 10+ years in Branding, Marketing and Growth, with at least 3 years managing teams and prior experience at Director level
- Proven track record taking brand strategy from plan to execution, PR, content marketing, social, and events all within scope
- Demonstrable growth results: user acquisition, activation and retention numbers you personally moved, with the funnel logic and channel economics behind them
- Cross-market experience across Hong Kong, Singapore or international markets, with a real feel for how user and media ecosystems differ between them
- Working understanding of crypto and its regulatory environment, with the risk instinct and compliance sensitivity that comes with it
- Strong project management, cross-functional influence, and the composure to operate at pace
- Degree in marketing, communications, business or a related field
Bonus: marketing and brand experience inside Web3 project or digital asset manager; an existing media, KOL or community network in the industry; exposure to institutional / HNW brand outreach or investor relations; hands-on with growth analytics and attribution tooling.
Client name disclosed to shortlisted candidates. Confidential conversations welcome.
Interested, or know someone who fits DM me please.
J&L Apex Advisory Pte. Ltd. | EA Licence No. 26S3529 | EA Personnel Reg. No. R1329267
