The experience and Deal Marketing Team (XDMT) is responsible for conceptualizing and delivering high-touch, high-impact experiences globally across three key charters:
- Driving advisor-led high-intensity strategic deals across the deal lifecycle
- Managing CECs driving brand and business experiences at our Noida and New Jersey centers and conceptualizing the new ones
- Leading Client Visit Center of Excellence and managing high-impact client visits
The Client Visit CoE drives strategic engagement by curating high-impact, personalized and memorable experiences for top-tier client visits in line with the business priorities. The team collaborates closely with the ecosystem to showcase the latest and greatest at HCL Tech, accelerating client growth and transformation while building and deepening relationships through meaningful engagements.
Role Overview
The Client Visit Planner (Experience and platform) will serve as the strategic anchor for curating, orchestrating and delivering high-impact, differentiated client visit experiences across HCL Tech's global locations with an initial focus on Top Priority (Diamond and Platinum) client visits in India.
This role is pivotal in shaping brand perception, strengthening executive-level client relationships and driving business outcomes through purpose-driven, structured and personalized visit experiences aligned to HCL Tech's brand promise, strategic priorities and growth agenda.
The ideal candidate is a well-rounded marketer with strong business orientation, deep understanding of communication and storytelling and a creative mindset for experience design and orchestration. Exposure to leveraging technology (including digital and AI-led tools) to enable immersive, scalable client experiences is strongly preferred.
Key Responsibilities
1. Client Visit Strategy & Experience Design
- Lead conceptualization, storytelling and experience design aligned to visit objectives, client personas and account priorities.
- Partner closely with Sales, Pre-sales, Vertical Marketing and Account teams to co-create agendas and design purpose-driven, high-touch client engagement journeys.
- Align all engagements to the Client Visit Strategic Framework and Playbook, enabling consistency and scalable execution.
- Design end-to-end client experiences across all touchpoints selecting the right mix of immersive, high-touch elements based on visit purpose and client expectations.
- Curate compelling visit themes and narratives that showcase HCLTech's brand story, innovation ecosystem, differentiated value propositions and thought leadership.
- Conceptualize and plan executive engagements and relationship-building initiatives such as:
- Thought leadership sessions and fireside chats
- CSR collaborations
- Cultural and experiential dinners
- Immersive technology and innovation experiences
- Introduce innovative, technology-forward experience concepts that reinforce HCLTech's positioning as a future-ready, digital-first organization.
2. Execution, Governance & Relationship Building
- Lead and govern end-to-end execution of client visits (as required), ensuring flawless delivery, accountability and consistency across all visit stages.
- Collaborate with cross-functional teams to operationalize pre-visit planning, on-site execution and post-visit closure activities.
- Demonstrate strong project management discipline, attention to detail and ability to manage multiple high-priority engagements concurrently.
- Develop and deliver executive-ready presentations with clarity, precision and strong narrative flow.
- Effectively manage and influence global, cross-functional stakeholders, including Sales, Marketing, Delivery, GWS, GPS and other enabling functions.
- Build strong, trust-based relationships across the ecosystem to drive alignment and shared ownership of visit success.
3. Innovation & Process Excellence
- Continuously ideate and implement experiential innovations with a strong focus on technology enablement.
- Define, automate and optimize processes and SOPs to deliver consistent, high-quality and personalized client experiences at scale.
- Partner on dashboarding, platforms and reporting enhancements to support leadership reviews, decision-making and storytelling.
4. Business Context & Competitive Understanding
- Develop strong vertical and industry understanding including trends, marquee accounts, key executives and end-to-end customer journeys.
- Build awareness of the competitive landscape, including how peer organizations design and execute client visits, through:
- Sales and pre-sales collaboration
- Industry networks
- Market and competitive intelligence inputs
5. Outcome Orientation: Insights, Metrics & Continuous Improvement
- Capture and analyze client and sales feedback, ratings and qualitative inputs to continuously enhance visit effectiveness.
- Institutionalize best practices, feedback loops and learnings to refine templates, processes and content assets.
- Maintain a centralized repository of client visit artefacts, case studies and thematic frameworks to enable rapid reuse and continuous improvement.
Qualifications & Experience
Education
- MBA / PGDM in Marketing, Communications, or Business Management from a reputed institution.
Experience
- 10–15 years of experience in Marketing and/or Pre-sales, with demonstrated expertise in client visit management, strong business acumen and creative excellence.
- Prior exposure to complex deal environments, executive engagements and strategic accounts is highly desirable.
Desired Skills & Competencies
Business Acumen
- Strategic thinker with strong business understanding and ability to connect strategy, storytelling and outcomes.
- Prior pre-sales experience preferred to effectively contextualize and align client visits with deal pursuits.
- Strong understanding of deal cycles, pursuits and marketing interventions and their impact on business outcomes.
- Expertise in developing stakeholder personas and applying business and brand communication principles.
Creative & Analytical Excellence
- Exceptional storytelling, content curation and narrative design capabilities.
- Ability to interpret insights and client needs through both creative and analytical lenses.
- Proven ability to design innovative, outcome-driven client experiences aligned to purpose, context and measurable impact.
Stakeholder & Execution Excellence
- Strong stakeholder management skills across internal and external ecosystems.
- Out-of-the-box thinking with flexibility to incorporate ideas from Sales, industry best practices and emerging trends.
- Ability to create state-of-the-art leadership presentations and leverage data for actionable insights.
- Familiarity with innovative tools and platforms, including Generative AI to enhance productivity, visualization and client experience design.
