Client servicing

Performance Marketing Executive

Company: Alchemist Marketing Solutions

Location: Mumbai

Experience: 6 Months – 2 Years

Department: Digital / Performance Marketing

Employment Type: Full-Time

About the Role

Alchemist Marketing Solutions is looking for a Performance Marketing Executive who has a keen interest in digital advertising and a hands-on understanding of running paid media campaigns.

The ideal candidate should have experience working on platforms such as Google Ads, Meta Ads, and DV360, and should be interested in learning and working across different aspects of performance marketing.

Key Responsibilities

• Plan, set up, execute, and monitor paid media campaigns across Google Ads, Meta Ads, and DV360.
• Assist in campaign planning based on client objectives, target audiences, budgets, and KPIs.
• Monitor campaign performance and track key metrics such as CTR, CPC, CPM, CPA, conversions, reach, and ROAS.
• Analyse campaign data and identify opportunities for optimisation and improvement.
• Assist with audience research, targeting, keyword research, and campaign setup.
• Manage campaign budgets and monitor daily spends to ensure efficient utilisation.
• Prepare regular campaign performance reports and insights.
• Coordinate with creative, client servicing, and other internal teams to ensure campaigns are executed effectively.
• Stay updated with the latest trends, features, and best practices across digital advertising platforms.
• Support the team in developing strategies to improve campaign performance and achieve client objectives.

Requirements

• Minimum 6 months of hands-on experience in performance marketing / paid media.
• Practical experience with at least some of the following platforms:
• Google Ads
• Meta Ads Manager
• DV360 / Programmatic Advertising
• Basic understanding of paid media metrics such as CTR, CPC, CPM, CPA, conversions, and ROAS.
• Good analytical and numerical skills.
• Strong interest in digital marketing and performance advertising.
• Ability to understand campaign data and derive actionable insights.
• Good communication and coordination skills.
• Willingness to learn and work across multiple digital advertising platforms.

Good to Have

• Experience with Google Analytics / GA4.
• Knowledge of Google Tag Manager and conversion tracking.
• Understanding of programmatic advertising, audiences, and remarketing.
• Google Ads, Meta, or other relevant digital marketing certifications.
• Prior experience working in an advertising or digital marketing agency.

What We're Looking For

We are looking for someone who is curious, data-driven, eager to learn, and genuinely interested in performance marketing. The candidate should be comfortable working with numbers and campaign data while being willing to take ownership of campaign execution and optimisation.