Position Overview
The Client Relationship Manager will serve as the primary point of contact for clients, ensuring seamless communication, coordination, and execution of events. The role focuses on building long-term client relationships, understanding client requirements, managing event coordination, and driving business growth through upselling and cross-selling opportunities. The ideal candidate should possess strong interpersonal skills, client servicing experience, and the ability to maintain trust-based professional relationships.
Key Responsibilities
Client Relationship Management
- Act as the main liaison between clients and the internal event/project teams.
- Build and maintain strong, long-term relationships with clients through regular communication and engagement.
- Understand client expectations, preferences, and business objectives to deliver exceptional service.
- Ensure high levels of client satisfaction throughout the event lifecycle.
- Handle client queries, concerns, and escalations professionally and promptly.
Event Coordination
- Coordinate with internal teams including production, creative, operations, vendors, and management for smooth event execution.
- Ensure all client requirements, timelines, and deliverables are communicated accurately to relevant teams.
- Monitor project/event progress and provide timely updates to clients.
- Attend meetings, site visits, and event executions as required.
- Ensure seamless coordination before, during, and after events.
Business Development & Revenue Growth
- Identify opportunities for upselling and cross-selling additional services offered by the company.
- Recommend suitable event solutions, enhancements, and value-added services to clients.
- Support repeat business generation through relationship management and service excellence.
- Contribute to achieving revenue and client retention targets.
Relationship Building & Trust Development
- Develop trust and credibility with clients through consistent communication and dependable service.
- Maintain a professional and positive brand image of the company.
- Build a strong client network and nurture long-term partnerships.
- Gather client feedback and work towards continuous improvement in service quality.
Reporting & Documentation
- Maintain accurate records of client interactions, event requirements, proposals, and follow-ups.
- Prepare reports on client engagement, event status, and revenue opportunities.
- Coordinate contract discussions, quotations, and approvals in collaboration with management.
Required Skills & Qualifications
- Bachelor's degree in Business Administration, Marketing, Event Management, or related field.
- 2–5 years of experience in client servicing, event management, account management, or relationship management.
- Excellent verbal and written communication skills.
- Strong coordination and multitasking abilities.
- Proven ability to build and maintain client relationships.
- Sales-oriented mindset with experience in upselling and cross-selling.
- Problem-solving and conflict-resolution skills.
- Proficiency in MS Office, CRM tools, and event coordination processes.
