About Rapido
Founded in 2015, Rapido is India's leading multi-modal mobility platform. What began with bike taxis has rapidly evolved to include auto-rickshaws, cab-hailing, and peer-to-peer deliveries. Today, Rapido commands a dominant 70% market share in bike taxis, 40% in auto rides, and holds the second-largest position in the cab segment with a 22% shareestablishing us as the overall market leader in ride-hailing. With over 4 million rides completed daily and more than 2 billion rides served to date, Rapido operates in 200+ cities and is aggressively expanding toward a presence in 500 cities. In 2024, we proudly achieved unicorn status with a valuation of $1.1 billion. Driven by technology and innovation, we're expanding into new categories while remaining committed to improving last-mile connectivity and empowering livelihoods at scale.
We are not an option; we are a choice!
Job Role Overview:
The City Unlock Manager is responsible for driving city-level growth by unlocking new categories and enhancing marketplace efficiency. This includes conducting deep market research, identifying growth levers, executing high-impact projects, and managing P&L. The role demands close coordination with cross-functional teams and strong leadership of on-ground operations. A successful candidate will blend strategic thinking with flawless execution to meet growth, profitability, and operational KPIs.
Key Responsibilities:
- Conduct comprehensive market research to understand use-case triggers, consumer behavior, and barriers to adoption in existing and new categories.
- Derive city-level insights and identify growth levers and opportunities for expansion and category unlock.
- Ensure seamless execution of strategic projects/initiatives defined by the Regional Manager with a high degree of operational excellence.
- Own and drive P&L management and marketplace efficiency in the respective city.
- Collaborate with cross-functional teams to ensure alignment on execution and deliverables.
- Manage on-ground teams, including promoters, interns, and executives, ensuring performance, productivity, and adherence to SOPs.
- Drive supply and demand initiatives that contribute to city-level growth targets.
Experience:
- 28 years of total work experience, preferably in high-growth startups, consulting, or operations-heavy industries.
- Proven track record in city operations, business strategy, or category management.
- Experience in P&L ownership, marketplace operations, or launching new initiatives at a city/regional level.
- Prior experience managing field teams, driving local market strategy, and working with cross-functional stakeholders is a strong plus.
Key Result Areas (KRAs):
- Growth in Monthly Active Users (MAU) and customer retention in the city.
- Achievement of city-level growth targets and profitability.
- Supply growth and optimization across demand clusters.
- Marketplace performance metrics including FE-NET maximization.
- Execution success rate and impact metrics for special projects.
What's there for you
Operations is the focal team responsible for building businesses at Rapido. You will get a golden opportunity to :
- Be at the heart of disruption in mobility in India
- Be the category leader/ driver in the country
- Take initiatives and see it deliver results in near real-time
- Put your impulse and analytical skills to use & adapt to the continually changing marketplace conditions
- Get perspective & learn from the most experienced leaders of the category
- Take high ownership and drive cities like your own business.
Excited to solve challenges Join Rapido & chase bigger milestones too!
