City Operation Manager

Job Description:

1. Campaign Strategy and Execution (On-Ground BTL Focus):

● Campaign Management: Lead the planning, execution, and management of various localized BTL campaigns, including but not limited to: ○ Lift Branding ○ Gate Branding ○ Flea Market participation ○ Canopy Activities ○ Door-to-Door Sampling ○ Targeted WhatsApp Campaigns within RWA/Societies networks.

● Team Leadership: Manage, mentor, and guide a small team of 4-5 Business Executives to ensure flawless campaign deployment and adherence to operational standards.

● Permissions and Negotiation: Proactively secure necessary permissions for executing activities within societies/RWAs, utilizing strong negotiation and convincing skills to establish favorable terms.

● Vendor Network Management: Create and maintain a robust, reliable network of local vendors (logistics, printing, manpower, etc.) to support smooth campaign operations and manage vendor

relationships effectively.

2. Operational Excellence and Time Management:

● Logistics & Planning: Demonstrate sharp time management, on-field management, and strategic logistical planning skills to ensure all campaigns are executed precisely and strictly adhere to established deadlines.

● Vigilance and Communication: Maintain extreme vigilance on all communication channels (emails, WhatsApp) to ensure rapid response and timely dissemination of critical information.

● Reporting & Analysis: Utilize strong Excel skills to create detailed campaign performance dashboards,

tracking key metrics, expenditure, and effectiveness for leadership review.

3. Stakeholder Management and Communication:

● Stakeholder Relations: Exhibit amazing stakeholder management skills, effectively balancing the needs

of internal teams, external vendors, and RWA/Society administrators.

● Interpersonal Collaboration: Possess amazing cross-functional interpersonal skills to coordinate

effectively with internal departments (e.g., Marketing, Sales, Finance) to ensure cohesive campaign

support.

● Conflict Resolution: Demonstrate strong conflict management and client escalation management skills,

acting as the primary point of contact for resolving on-ground issues swiftly and professionally.

● Communication Skills: Maintain excellent communication skills, both verbal and written, ensuring

clear, professional, and persuasive interaction with all parties.

4. Local Expertise and Network Building:

● Local Knowledge: Be exceptionally well-versed with the geography, demographics, and key societies of the particular city.

● Rapport Building: Display excellent rapport building skills to establish long-term, trustworthy relationships with key RWA personnel and local influencers.

● Language Fluency: Must speak the local language fluently to facilitate effective communication, negotiation, and rapport building within the community.

● Local Residency: Must be currently residing in the same city to ensure immediate availability and deep local understanding.

5. Ownership and Personal Attributes:

● Ownership: Demonstrate an extreme sense of ownership and responsibility over campaign success, budget adherence, and team performance.

● Multitasking: Ability to effectively multitask and prioritize simultaneous activities and projects under pressure.

● Street Smartness: Possess a high degree of street smartness, demonstrating practicality, quick decision-making, and adaptability in challenging field environments.

Required Qualifications and Experience

● years of experience in Business Development, Field Marketing, BTL Campaign Management, or related sales operations.

● Proven experience managing small field teams and delivering measurable results in localized campaigns.

● Mandatory residency within the designated city.

● Fluency in the local regional language is mandatory.

● High proficiency in Microsoft Excel for data analysis and dashboard creation.

● Demonstrated negotiation and conflict resolution skills.

Success Metrics

Success in this role will be measured by:

● Timely and successful execution of all assigned BTL campaigns.

● Effectiveness of negotiation in securing permissions and optimizing vendor costs.

● Quality of dashboards and reporting provided.

● Positive feedback regarding stakeholder and RWA relationship management.

● Overall productivity and engagement of the field team.