Chief Sales Head BTL Activation Services

Job Title – Chief Sales Head – BTL Activation Services

Job Location: Office No. 301, Third Floor, Pragati Deep Building, Plot No. 8, District Centre, Laxmi Nagar, Delhi - 110092.

Working Days: 6 Days a Week ( Monday to Saturday), where Saturday 2nd and 4th is working.

Work Mode: in-office & field work

Shift: General Shift

Interview Mode: Final Round Face-to-Face

Department: Sales & Client Servicing

Experience: 10+ years in BTL, Experiential Marketing, Advertising, Events, Brand Activation, or related services

Employment Type: Full-time

About the Role

Vritti Solutions Ltd. is looking for an experienced and result-oriented Chief Sales Head to lead the sales and business development function for our BTL (Below-the-Line) Activation Services.

The role will be responsible for identifying and acquiring corporate clients, building strong relationships with key decision-makers, generating new business opportunities, and driving revenue through BTL campaigns, activations, experiential marketing, events, promotions, and other on-ground marketing solutions.

The ideal candidate should have a strong network among corporates, brands, marketing heads, advertising agencies, and decision-makers and possess a proven track record of selling BTL/activation services.

Key Responsibilities

Sales & Business Development

• Develop and execute the sales strategy for BTL activation services.
• Generate new business from corporate clients across industries.
• Identify and target CMOs, Marketing Heads, Brand Managers, HR Heads, Procurement Heads, and other key decision-makers.
• Build and maintain a strong corporate client pipeline.
• Drive the complete sales cycle—from lead generation and pitching to negotiation, closure, and repeat business.
• Achieve monthly, quarterly, and annual revenue targets.
• Develop new markets, accounts, and business opportunities.

BTL & Activation Sales

• Sell solutions including brand activations, corporate activations, mall activations, roadshows, promotional campaigns, sampling campaigns, exhibitions, events, rural activations, retail activations, employee engagement activities, and other on-ground marketing services.
• Understand client marketing objectives and develop suitable activation solutions.
• Work closely with the internal creative, operations, production, and execution teams to prepare winning proposals and pitches.
• Participate in client presentations and commercial negotiations.

Client Servicing & Relationship Management

• Build long-term relationships with existing and new corporate clients.
• Act as a senior point of contact for key accounts.
• Understand client requirements, budgets, timelines, and campaign objectives.
• Ensure smooth coordination between clients and internal execution teams.
• Drive repeat business, upselling, and cross-selling opportunities.
• Resolve client concerns and ensure high levels of client satisfaction.