Job Description: Chief Revenue Officer (CRO)
Location: Mumbai (HQ) with travel pan India
Reports to: Founder / CEO
Focus: National Expansion of Innovation Centers & B2B School Licensing
The Mission
As the CRO, you will lead the evolution of The Innovation Story (TIS) from a Mumbai-centric powerhouse into a national leader in Tier 1 metros. You will own the revenue roadmap for our physical Innovation Centers in Mumbai, Gurgaon, and Bangalore, while simultaneously architecting a scalable B2B curriculum model for elite schools.
Core Responsibilities
1. B2C: Multi-City Center Expansion (The Hub Strategy)
- Launch & Scale: Lead the Go-to-Market (GTM) strategy for all TIS centers (MumbaiGurgaon and Bangalore), ensuring 80% capacity utilization within the first 6 months of launch.
- Unit Economics Mastery: Own the P&L for each center. Optimize the relationship between local CAC (Customer Acquisition Cost) and LTV (Lifetime Value) to ensure each hub is a self-sustaining profit center.
- Hyper-Local Marketing: Build Center-Led communities. Work with marketing to execute school-gate activations, local society workshops, and neighborhood-specific digital campaigns.
- Experience-to-Enrollment: Refine the Discovery Workshop model where trial sessions at the centers convert into high-ticket, long-term enrollments.
2. B2B: Product-Led Licensing (The Spoke Strategy)
- Scalable IP: Transform TIS pedagogy into a plug-and-play model for schools across cities.
- Makerspace-as-a-Service: Sell and support the setup of TIS-branded Innovation Labs within private school campuses, moving the revenue model toward recurring annual subscriptions.
- Strategic Partnerships: Form alliances with school chains and real estate developers (for premium community centers) to secure prime locations and a captive student audience.
3. Growth Systems & Leadership
- Sales Tech Stack: Implement a CRM capable of managing multi-city leads, center-specific performance tracking, and automated parent communication.
- National Sales Team: Hire and train City Leads who embody the TIS consultative-selling philosophy.
- Brand Consistency: Ensure that the prestige and high-touch experience of the Mumbai flagship center is replicated flawlessly in every new metro.
Candidate Persona
- The Scale Artist: You have successfully scaled a physical-presence business (e.g., premium co-working, high-end fitness, or brick-and-click EdTech) across Tier 1 Indian metros.
- The Systems Architect: You don't just sell; you build the manual. You can document the TIS Sales Way so it can be deployed in a new city in weeks, not months.
- The High-Net-Worth Navigator: You are comfortable engaging with the elite parent demographic in India, understanding their aspirations for Ivy League and global competition-ready portfolios.
Key Performance Indicators (KPIs)
- Center Profitability: Achieving Cash-Flow Positive status for the Innovation Centers within a defined 9-month window.
- LTV Retention: Maintaining a >75% student progression rate from Introductory Bootcamp to Global Fellowship across all centers.
- B2B Licensing Revenue: Growing the non-center revenue (B2B schools) to 30% of the total company turnover.
The Ideal Profile
- The Seasoned Veteran:15+ years of professional experience with a proven track record of scaling premium consumer or education brands. You have navigated multiple market cycles and understand how to build for the long term.
- The Elite Pedigree: An MBA from a top-tier business school (IIM, ISB, or a global equivalent). You bring the strategic frameworks and network necessary to operate at the highest levels of Indian industry and education.
- The Passionate Reformer: You aren't just looking for a job. You have a deep-seated belief that the current education system needs a paradigm shift toward meta-skills (critical thinking, empathy, and innovation) and you want to be the one to drive that change.
- The Founder's Partner: You have the maturity to act as a strategic sounding board for the CEO, balancing aggressive growth targets with the integrity of the TIS pedagogy.
