Chief Marketing Officer (CMO) Proeze (Chennai)
Experience: 15+ Years
Location: Chennai
Key Roles & Responsibilities
1. Agency Growth Strategy & Leadership
- Develop and execute the overall agency growth strategy to scale Proeze in domestic and international markets.
- Build long-term business plans, service expansion strategies, and competitive positioning.
- Lead strategic initiatives that enhance revenue, profitability, and brand reputation.
- Create frameworks for new market entry, service diversification, and operational scalability.
2. Budget Planning & Allocation
- Own the end-to-end marketing budget planning and allocation for internal and client projects.
- Optimize budgets across performance marketing, brand campaigns, content, and growth initiatives.
- Monitor spend efficiency and ensure maximum ROI across all marketing activities.
3. Client Acquisition & Business Growth
- Build and execute a client acquisition strategy focused on high-value accounts.
- Lead marketing-driven demand generation, lead funnels, and outreach initiatives.
- Collaborate with sales teams to improve proposals, pitch strategies, and conversion rates.
- Identify new business opportunities, partnerships, and revenue channels.
4. Digital Marketing & Performance Excellence
- Oversee SEO, SEM, social, paid ads, content, automation, and analytics teams for high-quality delivery.
- Implement advanced digital frameworks, AI-powered optimization, and growth playbooks.
- Ensure client marketing strategies deliver strong performance and retention.
5. Brand Building & Positioning
- Strengthen Proeze's brand identity, digital presence, and market credibility.
- Drive thought leadership, PR, awards, and industry recognition.
- Ensure consistent messaging and storytelling across channels.
6. Team Leadership & Capability Development
- Lead cross-functional teams across marketing, content, creative, performance, and growth.
- Hire, mentor, and develop high-performing talent across the agency.
- Build a culture of accountability, innovation, and continuous learning.
7. Data-Driven Decision Making
- Build dashboards, KPIs, and performance measurement systems for real-time insights.
- Make informed decisions backed by analytics, forecasting, and competitive intelligence.
8. Operational & Process Excellence
- Improve processes, delivery frameworks, and operational efficiency across teams.
- Implement tools and workflows for better productivity, client communication, and project management.
- Ensure quality control and on-time delivery across all marketing outputs.
