Chief Marketing Officer (CMO) – Kefilo
Role: Chief Marketing Officer / Founding Marketing Leader
Company: Kefilo
Compensation: Equity Only
Work Mode: Remote / Part-time
Commitment: 20–25 hours/week
About Kefilo
Kefilo is building a
human transformation ecosystem around functional nutrition, preventive wellness, gut health and lifestyle redesign. We are building beyond a traditional food-delivery model, with a focus on long-term transformation programs, premium customers and scalable B2C & B2B distribution.
Role Overview
We are looking for a
founder-minded CMO who can take complete ownership of Kefilo's
brand, growth, customer acquisition, content, distribution and marketing strategy.
This is an
equity-only founding leadership role, not a conventional marketing job. You will work directly with the founder to build Kefilo into a strong transformation-focused consumer brand and create a repeatable growth engine.
Key Responsibilities
- Brand & Positioning – Build Kefilo as a premium human-transformation and wellness brand, including positioning, messaging, storytelling and brand strategy.
- Growth & Customer Acquisition – Develop and execute B2C and B2B growth strategies across Meta, Google, organic content, influencers, communities, partnerships, events and offline channels.
- Content & Distribution – Build the content strategy around founder-led content, transformation stories, educational content, podcasts, influencers and high-conversion social media distribution.
- Marketing Funnel – Own the complete funnel from awareness → lead generation → consultation → conversion → subscription → retention and referrals.
- GTM & Market Expansion – Identify high-value customer segments and build marketing playbooks for corporates, colleges, gyms, residential communities, doctors, professionals and premium consumers.
- Performance & Analytics – Track and improve CAC, conversion rate, LTV, retention, ROAS, lead quality and marketing ROI through continuous experimentation.
- Team Building – Build and lead the future marketing team across content, performance marketing, branding, social media, partnerships and growth.
- Founder & Business Collaboration – Work closely with the founder and other leadership members to align marketing with product, sales, operations and overall business growth.
Ideal Candidate
- 5+ years of experience in marketing, growth, branding or business development, preferably in startups, consumer brands, health/wellness, food, D2C or lifestyle.
- Strong understanding of Meta Ads, Google Ads, content marketing, influencer marketing and growth funnels.
- Has personally built or scaled a brand/customer acquisition engine rather than only managed agencies.
- Strong understanding of consumer psychology, positioning and storytelling.
- Data-driven and comfortable with CAC, LTV, conversion, retention and revenue metrics.
- Strong founder mindset with high ownership and bias toward execution.
- Comfortable working in an early-stage environment with limited resources and significant ambiguity.
- Willing to contribute 20–25 hours/week and take responsibility for outcomes.
What You Get
- Founding leadership position – CMO
- Equity participation in Kefilo
- Direct collaboration with the founder
- Opportunity to build the marketing function from the ground up
- Ownership over brand, growth and customer acquisition
- Potential to grow into a co-founder-level leadership role based on contribution and traction
Important
This is an equity-only opportunity with no fixed salary at the current stage. We are looking for someone who genuinely wants to build and own a business, not someone looking for a conventional employment opportunity.
Selection: Multiple discussions → 1-month working/NDA cohort → Founding team agreement → Equity structure based on role, contribution and long-term commitment.
Skills: cmo,positioning,customer,customer acquisition
