Job Description

About the Opportunity:

We are hiring a Chief Marketing Officer (CMO) for one of the portfolio projects of Cequire Capital.

We are looking for an experienced Web3 marketing leader with a strong track record of working specifically with token-based projects. The ideal candidate should have hands-on experience in building token positioning, driving distribution, increasing market adoption, developing strategic relationships, and representing projects across major industry events.

This is a leadership role for someone who understands both the strategic and execution sides of taking a token project to market and building long-term visibility, credibility, community, and adoption.

Key Responsibilities

Develop and execute the overall marketing and go-to-market strategy for the token project.
Define and strengthen the project's token positioning, messaging, narrative, and market differentiation.
Build strategies to increase token visibility, distribution, awareness, and adoption across relevant markets.
Identify and develop partnerships with Web3 companies, exchanges, ecosystems, communities, KOLs, media, and other strategic stakeholders.
Build and maintain strong relationships across the crypto, blockchain, investor, exchange, and Web3 ecosystem.
Represent the project at major blockchain and crypto events, conferences, summits, and networking sessions.
Participate in panel discussions, speaking engagements, interviews, and industry events to strengthen the project's market presence.
Build an effective network of founders, investors, exchanges, market participants, communities, and industry leaders.
Develop strategies to drive market adoption, user growth, community growth, and ecosystem expansion.
Work closely with leadership, business development, product, community, PR, and partnership teams.
Oversee digital marketing, community marketing, content, PR, influencer/KOL campaigns, events, partnerships, and brand communication.
Define measurable marketing KPIs and continuously track campaign and business performance.
Build and manage the marketing team, external agencies, consultants, and strategic partners where required.

Candidate Requirements

5–8 years of relevant professional experience, with significant experience working specifically on token projects.
Proven experience in successfully marketing and positioning a cryptocurrency or blockchain token.
Strong understanding of token positioning, token distribution, community growth, market adoption, and Web3 go-to-market strategies.
Experience developing relationships with exchanges, KOLs, communities, media, investors, projects, and ecosystem partners.
Strong professional network within the global Web3 and crypto industry.
Previous experience representing projects at international conferences, networking events, and panel discussions.
Strong understanding of crypto market trends, user behavior, narratives, communities, and ecosystem dynamics.
Demonstrable experience delivering measurable marketing and growth KPIs.
Excellent communication, leadership, negotiation, networking, and relationship-building skills.
Ability to work directly with founders, senior management, investors, and external stakeholders.
Comfortable working in a fast-paced and highly dynamic Web3 environment.
Must be willing to work on-site in Dubai.

Preferred Profile:

We are particularly interested in candidates who have previously worked with established or high-growth token projects and can demonstrate measurable results in areas such as:

Token awareness and positioning
Community growth
User acquisition
Market adoption
Exchange and ecosystem relationships
Strategic partnerships
KOL and influencer activation
Event visibility
Brand awareness
Geographic market expansion

Who We Are Looking For

This role is best suited for someone who is already deeply connected within the Web3 ecosystem and understands how to take a token from positioning to distribution, visibility, adoption, and ecosystem growth.

We are looking for a CMO who can combine strategy, execution, networking, relationship building, public representation, and measurable growth to establish a strong market presence for the project.