Chief Marketing Officer

# We're Hiring: Chief Marketing Officer (CMO) – Equity-Based Opportunity

**Company: BeautyGlad | Salon at Home**

Build. Lead. Grow. Own a Part of the Journey!

Are you a passionate marketing leader who dreams of building something big rather than just working for a monthly paycheck

BeautyGlad is looking for an ambitious, entrepreneurial and growth-driven **Chief Marketing Officer (CMO)** to join our leadership team and lead our marketing journey.

BeautyGlad is a growing Salon-at-Home startup that brings professional beauty and salon services directly to women's doorsteps. We are building a technology-driven beauty services platform with an ambitious vision to transform the at-home beauty and wellness industry in India.

We are not looking for someone who simply manages marketing campaigns. We are looking for someone who can take ownership, build a brand, drive customer acquisition, increase retention and create a scalable growth engine.

## The Opportunity

This is an Equity-Based Leadership Opportunity with NO FIXED MONTHLY SALARY.

Instead of a conventional salary package, the selected candidate will receive equity participation in BeautyGlad, subject to mutually agreed terms and a formal equity agreement.

You will work directly with the founder and have the opportunity to shape the company's marketing strategy, build the brand and contribute to creating a scalable business.

## Key Responsibilities

1. Brand Building & Positioning

- Develop and execute BeautyGlad's overall brand strategy.

- Establish BeautyGlad as a trusted and recognizable Salon-at-Home brand.

- Build a strong brand identity and differentiated market positioning.

- Lead brand awareness, PR, influencer marketing and collaborations.

2. Performance Marketing & Customer Acquisition

- Plan and manage Meta Ads, Google Ads and other digital advertising channels.

- Develop customer acquisition strategies across multiple cities.

- Optimize CAC, ROAS, conversion rates and marketing ROI.

- Build scalable paid acquisition campaigns.

3. Growth & Revenue Strategy

- Develop strategies to increase bookings and average order value.

- Drive customer retention, repeat purchases and referrals.

- Build and optimize the complete customer acquisition funnel.

- Identify new growth opportunities and marketing channels.

4. Digital & Social Media Marketing

- Lead Instagram, Facebook, YouTube and other social media channels.

- Develop engaging content, campaigns, reels and creative strategies.

- Drive organic growth, community building and customer engagement.

- Oversee SEO, content marketing and website growth.

5. Marketing Team & Leadership

- Build and lead the marketing team.

- Manage creative agencies, influencers and marketing partners.

- Establish marketing KPIs and performance dashboards.

- Work closely with the founder and operations team to achieve business goals.

## Who Should Apply

- Someone with 5+ years of experience in digital marketing, growth marketing or brand management.

- Experience in startups, D2C, e-commerce, beauty, lifestyle or consumer businesses will be preferred.

- Strong understanding of performance marketing, Meta Ads and Google Ads.

- Proven ability to drive customer acquisition and revenue growth.

- Experience managing marketing budgets and optimizing CAC and ROAS.

- Entrepreneurial mindset with strong ownership and execution capabilities.

- Someone who believes in building long-term value rather than chasing a monthly salary.

Most importantly:We want a doer, not just a strategist. Someone who can think, plan, execute, experiment and deliver results.

## What We Offer

- Equity participation in BeautyGlad.

- Opportunity to become part of the company's leadership team.

- Direct collaboration with the founder.

- Freedom to build and lead the entire marketing function.

- Opportunity to shape the growth strategy of an emerging startup.

- A chance to build something meaningful and participate in its long-term success.

Compensation Structure: Equity-based. No fixed monthly salary. Equity percentage, vesting schedule and other terms will be mutually discussed and documented.

## Location & Work Arrangement

- Location: Open to candidates across India.

- Work Arrangement: To be mutually discussed.

- Position: Chief Marketing Officer (CMO).

Interested

If you have the entrepreneurial mindset, marketing expertise and ambition to build a brand from the ground up, we would love to hear from you.

Send your resume along with a brief introduction highlighting your marketing achievements and why you would like to join BeautyGlad.

**Let's build something big together!**

**BeautyGlad – Salon at Home**