Chief Manager - Performance Marketing

marks and spencer reliance india private limited

8-12 Years

Not Disclosed

Gurugram, India

Posted a day ago
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Job Description

Role: Chief Manager - Performance Marketing

Key Accountabilities, Responsibilities, And Measures

Performance Marketing Strategy & Execution

Develop and execute the performance marketing strategy aligned to e-commerce sales, customer acquisition and profitability priorities. Identify scalable growth opportunities across paid search, paid social, display, affiliate, retargeting and emerging channels.
Translate annual and seasonal trading plans into channel, audience, campaign and investment plans.
Ensure campaigns are launched on time with clear objectives, audiences, product focus, creative requirements, tracking and success measures.
Partner with E-commerce Category Management, Site Operations and Marketing to connect media activity with product availability, onsite experience and the trading calendar.
Monitor performance frequently and rebalance investment, audiences, bids, creative and channel mix to improve outcomes.

Budget, Efficiency & Commercial Performance

Own the performance marketing budget and ensure disciplined deployment across channels and campaigns.
Drive improvement in return on ad spend, customer acquisition cost, conversion, revenue contribution and other agreed commercial measures.
Maintain clear forecasts, pacing and variance reporting, and highlight risks or opportunities early. Balance growth, efficiency and customer quality rather than optimising for traffic or revenue in isolation.

Measurement, Attribution & Optimisation

Establish robust campaign measurement, tracking and reporting in partnership with Analytics, Product and Technology teams.
Use customer, channel, product and funnel data to diagnose performance and convert insight into clear actions.
Improve attribution and understanding to support better investment decisions.

Agency, Platform & Stakeholder Leadership

Lead agency and media partner performance through clear briefs, service expectations, reviews and commercial discipline.
Maintain effective relationships with key advertising platforms and evaluate relevant new capabilities.
Work across E-commerce, Marketing, Finance and Technology to resolve dependencies and deliver shared growth outcomes.

Team Leadership & Capability

Lead, coach and develop the Performance Marketing team with clear priorities, accountability and performance standards.
Build stronger capability in campaign management, analytics, commercial judgement, experimentation and platform knowledge.
Create simple operating rhythms, documented ways of working and clear ownership across the team and partners.

Measures of Success

Achievement of agreed e-commerce revenue and customer acquisition contribution from paid channels.
Improvement in return on ad spend, customer acquisition cost, conversion rate and marketing efficiency.
Campaigns delivered accurately and on time against the trading calendar.
Clear budget control, forecast accuracy and timely optimisation of investment.
Stronger team capability, agency accountability and cross-functional ways of working.

Ways of Working, Governance & Effectiveness

Operate with strong commercial ownership and use facts to make transparent investment decisions.
Stay close to customers and trading performance, act at pace and follow through on commitments.
Simplify reporting and focus discussions on insight, decisions and actions.
Aim higher through continuous testing, external learning and disciplined optimisation.

Key Skills

Commercial & Financial Acumen - Strong understanding of revenue, margin, acquisition cost, conversion and return on marketing investment.
Digital Media Expertise - Strong hands-on knowledge of paid search, paid social, display, affiliate, retargeting and campaign management platforms.
Analytics & Attribution - Ability to interpret funnel, customer and channel performance data and improve measurement and investment decisions.
Campaign Trading & Optimisation - Ability to monitor performance at pace, identify issues and redirect activity to improve outcomes.
Customer & E-commerce Understanding - Connects audience, product, proposition, onsite journey and trading calendar to drive conversion.
Agency & Partner Management - Sets clear expectations, challenges constructively and ensures delivery, quality and value.
People Leadership - Builds capability, sets high standards and creates clear accountability within the team.
Stakeholder Influence - Works effectively across E-commerce, Marketing, Product, Analytics, Finance and Technology.

Extensive Experience In

Adobe Analytics: Workspace, segmentation, funnel/pathing, calculated metrics and channel reporting.
Product Feed & Shopping Management: Feed optimisation, Merchant Center hygiene, Performance Max and Shopping campaigns, catalogue quality.
Bidding & Budget Automation: Automated bidding strategies (Target CPA/ROAS), pacing, portfolio bidding and budget allocation logic across channels.
Audience Strategy & Segmentation: First-party audience building, lookalikes/similar audiences, remarketing, Customer Match and value-based (RFM) segmentation.
Performance Creative & Ad Testing: Briefing and iterating performance creative and copy, structured creative testing and matching format to placement.
Incrementality & Marketing Mix Modelling: Geo and holdout experiments, incrementality testing, MMM and LTV/cohort analysis to measure true contribution beyond last-click.

Qualifications And Experience

Qualification:

Graduate / Postgraduate qualification in Marketing, Business, Digital, Analytics or a related discipline.

Experience:

8-12 years of experience in performance marketing, digital acquisition or growth marketing, preferably in e-commerce, retail, fashion or consumer businesses.
Demonstrated experience managing significant media budgets and delivering measurable revenue, customer acquisition and efficiency outcomes.
Strong practical experience across paid search and paid social, with working knowledge of display, affiliate, retargeting and programmatic channels.
Experience using web analytics, advertising platforms, dashboards and attribution approaches to optimise investment.
Experience leading internal teams and managing agencies or specialist partners.
Experience working in a fast-paced trading environment with multiple commercial and functional stakeholders.