Morning Brew Pvt. Ltd. is building one of India's most exciting new-age coffee brands KOFFELO with category-first innovations including India's first high-caffeine Cold Brew Coffee Shots and Instant Cold Brew Coffee Powder in sticks, alongside premium instant coffees.
We are looking for a hands-on, growth-oriented CEO with a strong background in Sales & Marketing, capable of scaling a consumer brand nationally and internationally.
Role Overview:
As CEO, you will own end-to-end business performance with a sharp focus on revenue growth, brand expansion, and market leadership.
Key Responsibilities:
- Lead and scale overall sales & marketing strategy across GT, MT, E-commerce, Q-commerce, HoReCa & exports
- Build and execute aggressive go-to-market (GTM) plans for rapid brand penetration
- Drive brand positioning, communication, and consumer engagement
- Build, mentor, and lead sales, marketing, and growth teams
- Own P&L, pricing, margins, and profitability
- Develop distributor, channel partner, and strategic alliances
- Work closely with founders on fundraising, investor discussions, and strategic expansion
- Convert innovation into commercial scale and repeat consumption
Ideal Candidate Profile :
- 1015+ years of experience in the Coffee Industry (priority)
- Strong background in overall Sales & Marketing leadership
- Experience with coffee brands, roasters, instant coffee, RTD, or cold brew formats
- Proven ability to scale consumer brands nationally
- Strong understanding of Indian coffee consumption, channels, and trade margins
- Entrepreneurial mindset with execution focus
- Experience with D2C or modern trade coffee brands
Compensation:
- Competitive fixed compensation
- Performance-linked incentives based on profitability & scale
- Equity / ESOP opportunity
- Chance to lead a category-defining coffee brand
Why Join KOFFELO- First-mover advantage in new coffee formats
- Strong founder support and fast decision-making
- Clear roadmap for scale, investment, and brand leadership
- Opportunity to shape India's next coffee growth story
Interested candidates / referrals:
Please DM or email with a brief profile highlighting coffee industry experience and scale achievements at [Confidential Information]
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