About Function
Economic Times Brand Equity is India's leading platform at the intersection of marketing, advertising, media, and brand strategy. As part of The Economic Times ecosystem, Brand Equity sets the agenda for conversations shaping India's marketing and business landscape.
The function focuses on delivering high-impact journalism and industry insights that resonate with CMOs, CEOs, founders, agency leaders, and marketing professionals.
Key Responsibilities
- Shape and execute Brand Equity's editorial strategy across print, digital, and events.
- Commission, edit, and oversee high-impact features, interviews, analysis pieces, and opinion columns.
- Drive compelling storytelling that blends business insight with cultural relevance.
- Lead and mentor reporters sharpening story ideas and maintaining high editorial standards.
- Build and leverage strong relationships with CMOs, agency heads, entrepreneurs, and industry leaders.
- Bring a multimedia approach to content creation from long-form features to digital-first and social-native storytelling.
- Ensure consistency in voice, tone, and editorial quality across platforms.
- Identify emerging trends in marketing, advertising, media, and consumer behaviour.
What We're Looking For
- 10+ years of experience in business journalism, marketing/advertising coverage, or brand-focused editorial roles.
- Strong understanding of brand strategy, marketing ecosystems, and corporate storytelling.
- Proven experience in commissioning, editing, and mentoring teams.
- Ability to translate complex business insights into engaging narratives.
- Strong network within marketing, advertising, and corporate leadership circles.
- Digital-first mindset with comfort across multimedia formats.
- Excellent editorial judgment and leadership skills.
