Chartered Accountant (Finance & Accounts)

Location: Gurgaon (NCR) – Full Time, In-Office

Experience: Minimum 2 Years Post-Qualification

Qualification: Chartered Accountant (CA)

Mandatory Experience: D2C / Consumer Startup

About Wholeleaf

Wholeleaf is a fast-growing, Shark Tank-funded consumer healthcare company focused on building differentiated solutions for chronic and everyday pain management.

Our business operates across D2C, marketplaces, quick commerce, pharmacies, distributors and doctor-led channels. As we scale, we are looking for a hands-on Chartered Accountant to strengthen our finance, accounting and financial control functions.

The Role

We are looking for a CA who has spent at least 2 years working within a D2C/startup environment and understands the financial complexity of a multi-channel consumer business.

This is a hands-on role requiring someone who can go beyond compliance and take ownership of accounting, reconciliations, MIS, cash flow, financial controls and business reporting.

What You'll Own

Finance & Accounting

• Oversee day-to-day accounting and ensure accuracy of books.
• Manage month-end and year-end closing.
• Review ledgers, journal entries, provisions, expenses and balance-sheet reconciliations.
• Ensure proper accounting treatment across revenue, expenses, inventory and other transactions.
• Strengthen internal financial controls and accounting SOPs.

D2C & Ecommerce Reconciliations

• Oversee reconciliation of payment gateways, bank accounts, COD collections and courier partners.
• Reconcile settlements from Amazon, Flipkart and other marketplaces.
• Reconcile sales and collections across D2C, marketplaces, quick commerce and offline channels.
• Identify settlement discrepancies, deductions, returns, refunds and outstanding receivables.

MIS & Business Finance

• Prepare monthly MIS, P&L, balance sheet and cash-flow reporting.
• Track revenue, gross margins, channel profitability, operating expenses and working capital.
• Prepare budgets, forecasts and variance analyses.
• Provide management with clear financial insights for business decision-making.
• Monitor cash flows, receivables, payables and vendor payment cycles.

Compliance & Controls

• Ensure timely GST, TDS and other statutory compliances.
• Coordinate with auditors, tax consultants, Company Secretary and other external professionals.
• Support statutory audits, tax audits and financial due diligence.
• Ensure proper documentation and financial governance as the company scales.

You Should Have

• Qualified Chartered Accountant (CA).
• Minimum 2 years of post-qualification experience.
• Prior in-house experience with a D2C / consumer startup is mandatory.
• Strong understanding of ecommerce accounting and reconciliations.
• Experience with payment gateways, marketplace settlements, COD and multi-channel revenue reconciliation.
• Strong knowledge of GST, TDS, accounting standards and statutory compliance.
• Strong command of Tally and Excel.
• Comfortable working with large transaction volumes and independently investigating reconciliation differences.
• Strong analytical and problem-solving abilities.
• Willingness to be hands-on rather than functioning only as a reviewer or manager.

Preferred Background

Experience with consumer healthcare, wellness, nutraceuticals, FMCG, personal care or other high-volume consumer brands would be an advantage.

• We are looking for someone who is commercially sharp, detail-oriented and execution-driven, and who wants to grow with a rapidly scaling consumer business.