Channel Sales Rep II

Role Objective:

• Generate demand for EP and drive Distribution & Retail business in the market.
• Achieve revenue and margin above set quota in support of Annual Operating Plan.
• Experience of working with distributors to engage and expand channels in assigned geographies and track primary, secondary sales.

Customer Management:

• Meet new customers and expand customer base.
• Maintain and develop relationships with existing customers.
• Responsible for accurate forecast of revenue and growth opportunities in territory/segment.
• Well conversant with Key Account Management.
• Good connect with Architects / Consultants / Builders / Govt Deptt / PMC / Electrical Contractors.

Sales and Commercial Activities:

• Ensure order log-in as per company policy.
• Liaise with logistics to check the progress of existing orders and communicate as appropriate to customer.
• Review statement of accounts periodically for assigned channel partners and ensure any discrepancy is addressed immediately.

Channel and Dealer Management:

• Increase presence in trade market through effective channel management.
• Identify and appoint new channels and dealers in assigned territory as required.
• Engage and drive additional revenue from existing channel and dealer network.
• Ensure all channel communications reach the channel on time.
• Support channels in achieving their goals by providing retailing support.
• Ensure adherence to agreed commercial requirements.
• Appointment of new retailers in assigned geography.

Local Product Promotions:

• Ensure local promotion plan is executed as per schedule with adherence to brand guidelines.
• Conduct periodical meets aimed at dealers, electrical contractors, and other key influencers.
• Drive trade visibility by ensuring signages, display boards, brochures, and price lists are displayed appropriately at channel and dealer counters.
• Identify and drive innovative ways to improve market share.

Qualifications:

• Graduate in any stream / MBA / PG.

Key Skills:

• Team player.
• Ability to solve problems.
• Good communication skills.
• Presentation skills.
• Negotiation skills.
• Commercial acumen.