Daily Responsibilities
- Sales Data Tracking: Monitor daily retail sales performance, identify best and worst-performing SKUs, and flag anomalies in sell-through rates across locations.
- Retail Store Audits: Conduct regular visits to key retail outlets to ensure proper product display, adequate stock levels, and compliance with visual merchandising guidelines.
- Promoter Training & Motivation: Oversee regular product and sales training for store promoters and deploy incentive programs to drive performance.
- Promotional Activity Execution: Ensure promotions are executed as planned, troubleshoot issues on-site, and gather first-hand feedback from staff and customers.
- Market Feedback Loop: Collect and consolidate in-store and consumer insights, and provide actionable recommendations to internal teams (e.g., product, marketing, planning).
Weekly Tasks
- Analyze weekly sales trends, identify gaps or opportunities, and propose corrective actions.
- Lead in-store visits to key outlets to reinforce product knowledge and promotional readiness.
- Implement structured, product-specific training sessions tailored to market needs.
- Review execution and effectiveness of current promotions and suggest improvements.
- Compile and present store-level and customer feedback to improve product offering and channel support.
Monthly Deliverables
- Produce a full sell-through performance report highlighting top-performing stores, challenges faced, and actions taken.
- Review and evaluate retail marketing campaigns and propose data-driven recommendations for future activities.
- Assess promoter training outcomes and fine-tune training content and structure for future sessions.
- Conduct goal review sessions with retail team leaders, measure against KPIs, and build next month's sales push plan.
Requirements
Experience & Qualifications
- Minimum 5–7 years of experience in channel or retail sales management, preferably in consumer electronics or tech industry.
- Past experience working with or managing accounts for brands such as Dyson, Samsung, and Philips and or other similar industry leaders.
- Strong track record of meeting and exceeding sell-through targets in offline retail environments.
- Proven ability to lead and motivate field teams and drive performance through effective training and sales programs.
- Familiarity with POS data analysis, inventory movement, and consumer behavior tracking in retail settings.
Skills & Attributes
- Excellent communication, leadership, and interpersonal skills.
- Data-driven mindset with strong analytical and reporting abilities.
- Hands-on, proactive, and highly detail-oriented.
- Able to travel regularly for store visits, audits, and team training.
- Comfortable working in a fast-paced, high-growth environment.
