Role Overview
We are looking for a dynamic and relationship-driven Channel Partnerships Executive who understands the Contact Centre (CX) technology landscape and can build strategic alliances that drive indirect business growth. This role focuses on developing partnerships with technology platforms and consulting firms, creating a strong referral and collaboration ecosystem.
Key Responsibilities
1- Technology Platform Partnerships
- Identify and approach Contact Centre technology companies, such as Zendesk, Five9, Genesys, Freshdesk, NICE, Avaya, and others to establish formal or informal referral and vendor partnerships
- Build relationships with their alliances, channel, and sales teams so our company is on their radar when a client needs implementation, staffing, or managed services support
- Stay current on the product offerings, client base, and partner programs of key platforms to pitch a compelling value proposition for partnering with us
- Register and maintain active status in partner/vendor programs wherever applicable
2- Consulting Firm Alliances
- Identify and engage consulting firms -strategy consultants, IT consultants, and CX-focused advisory firms, who serve clients with Contact Centre needs
- Position the company as a trusted implementation or delivery partner these firms can confidently refer or subcontract to
- Build strong personal relationships with key decision-makers and practice heads at these firms
- Ensure the firm and its consultants understand our capabilities, past work, and areas of expertise clearly
3- Partnership Negotiation & Agreements
- Lead conversations around partnership structure-referral fees, co-selling arrangements, subcontracting terms, or preferred vendor status
- Negotiate terms that are commercially viable for both sides and get agreements formalized where needed
- Work with internal stakeholders (legal, finance, leadership) to close and operationalize partnership deals
4- Pipeline & Relationship Management
- Maintain an active pipeline of partner conversations at various stages — prospecting, discussion, agreement, and active referral
- Keep partners regularly updated on our capabilities, new offerings, case studies, and wins so referrals stay relevant and consistent
- Act as the primary point of contact for all partner-related queries, requirements, and coordination
- Track referrals received, converted, and in-progress from each partner to measure partnership health
5- Reporting & Strategy
- Report on partnership pipeline, active agreements, referrals received, and revenue influenced on a regular basis
- Identify whitespace new platforms, new consulting firms, or new geographies where partnerships could open fresh business opportunities
- Provide market intelligence on competitor partnerships and industry movements in the Contact Centre space
Requirements
- MBA preferred, or master's in marketing, or a related field
- 1-2 years of experience in sales, business development, or partnerships preferably in the Contact Center, CX technology, or IT services space
- Good understanding of the Contact Centre technology ecosystem; platforms, vendors, and how the market operates
- Proven ability to build and manage B2B relationships and close partnership or commercial agreements
- Strong negotiation and communication skills able to hold conversations with senior stakeholders at tech companies and consulting firms
- Self-motivated and comfortable working a long-cycle, relationship-driven sales process
- Willingness to travel for partner meetings, industry events, and networking
