Channel Marketing Specialist

Our client, A leading financial services company, is looking for an AI-forward, digitally savvy Banca Channel Consultant with up to 5 years of experience to drive marketing & sales enablement initiatives across the Bancassurance channel.

Key Responsibilities

• Develop product-wise sales enablement content to support frontline teams

• Manage partner communication calendars across banking partners

• Support new product launches with impactful marketing campaigns

• Drive brand activations & POSM deployments across the channel

• Plan & execute Digital, WhatsApp & Email marketing journeys

• Proactively identify upcoming festivals, topical moments & cultural occasions and convert them into relevant customer/employee engagement opportunities

• Brief & collaborate with creative/digital agencies to develop topical digital engagements, quizzes, gamification & interactive experiences

• Drive contest branding, communication & rewards rollouts end-to-end

• Track business performance through dashboards, insights & actionable reporting

• Leverage AI tools & emerging digital trends to improve content creation, ideation, engagement and marketing effectiveness

NOTE:

Capacity: Full-time (with first and third Saturdays working)

Travel: Might be required to travel to Lower Parel office 2–3 times a month

Duration: 12 Months

Skills Required

• 4 -5 years of experience, preferably in BFSI / Bancassurance / Digital Marketing
• Strong understanding of marketing + sales enablement
• Proactive, creative & comfortable handling multiple stakeholders
• Strong agency management & briefing skills
• Curious about AI, digital innovation & new-age customer engagement formats
• Ability to take an idea from insight → brief → execution → measurement