Channel Marketing Manager US Tourism Partnerships & Growth (10-15 years experience)

Company: Action Tour Guide

Location: Marol, Andheri East, Mumbai

Experience: 10–15 Years

Working Hours: 12 PM – 9 PM IST

Work Mode: Full-Time | Work from Office (No Remote/Hybrid)

Target Market: United States

About Action Tour Guide (www.actiontourguide.com)

• Action Tour Guide is a growing US-based travel technology company creating GPS-powered, self-guided audio tours for national parks, scenic drives, historic landmarks, and popular tourist destinations worldwide.
• With 200+ tours and over 2 million travelers using our tours every year, we help people explore destinations independently through engaging storytelling, GPS-based navigation, and offline access.
• We are expanding our US tourism distribution network and looking for an experienced, commercially driven professional to grow this business.

About the Role

We are hiring a Channel Marketing Manager to manage and grow our network of Visitor Centers and tourism partners across the United States.

• Your primary responsibility will be to turn existing partnerships into stronger revenue-generating channels by improving brand visibility, promotional placements, partner engagement, and sales performance.
• You will also identify and onboard new tourism partners to expand our distribution network.
• This role combines channel marketing, business development, partner management, and revenue growth in the US travel market.

Key Responsibilities

1. Channel Marketing & Revenue Growth

• Own and drive revenue growth through existing US Visitor Center partnerships.
• Identify underperforming partners and implement strategies to increase sales.
• Develop and execute partner promotions, seasonal campaigns, and marketing initiatives.
• Track partner-wise revenue, sales performance, and growth opportunities.

2. Brand Visibility & Partner Activation

• Improve Action Tour Guide's presence on Visitor Center websites and at physical locations.
• Secure prominent placements for brochures, posters, QR codes, counter displays, and promotional materials.
• Coordinate with internal design and content teams to create effective marketing assets.
• Ensure partner websites have accurate, attractive product listings and working purchase links.
• Engage Visitor Center staff to encourage active recommendations to visitors.
• Measure promotional effectiveness and improve conversions.

3. US Tourism Partnership Development

• Identify and onboard new Visitor Centers, tourism organisations, and distribution partners across the USA.
• Build and maintain strong relationships with US-based partners through calls, emails, and online meetings.
• Negotiate promotional placements, marketing opportunities, and partnership arrangements.
• Develop long-term partner engagement plans to improve participation and revenue.

4. Performance Management & Reporting

• Take ownership of channel revenue targets and growth plans.
• Monitor partner-wise revenue, sales conversions, and marketing performance.
• Ensure accurate partner records, listings, promotional activities, and follow-up schedules.
• Prepare weekly and monthly performance reports.
• Independently identify and implement opportunities to improve channel performance and profitability.

Required Skills & Experience

• 10–15 years of relevant experience in Channel Marketing, Trade Marketing, Partner Marketing, Channel Sales, Business Development, or Partnership Management.
• Proven track record of managing distribution channels, developing partnerships, and delivering measurable revenue growth.
• Candidates from Travel & Tourism, Hospitality, OTAs, Travel Technology, Retail Channel Marketing, or B2B Distribution preferred.
• Strong experience in channel partner activation, brand visibility, promotional placements, and revenue generation.
• Excellent written and spoken English, with confidence in communicating and negotiating with US clients.
• Strong relationship management, negotiation, and commercial planning skills.
• Ability to analyse sales performance, identify opportunities, and independently execute growth strategies.
• Proficiency in MS Excel / Google Sheets, CRM tools, and performance reporting.
• Comfortable working during hours overlapping with the US market.

Prior experience managing US Visitor Centers is NOT mandatory.

Key Performance Indicators (KPIs)

Your success will be measured by:

• Revenue Growth: Increased sales from existing tourism partners.
• Partner Activation: More Visitor Centers actively promoting and selling our tours.
• Brand Visibility: Improved online listings and physical promotional placements.
• New Partnerships: New Visitor Centers successfully onboarded and activated.
• Channel Performance: Better sales conversions and revenue per active partner.

Why Join Action Tour Guide

• Global Reach: Work with a travel platform serving 2M+ travelers annually.
• US Market Exposure: Build relationships with American tourism businesses and partners.
• Revenue Ownership: Take direct responsibility for growing a key business channel.
• Cross-Functional Experience: Collaborate with marketing, design, content, and sales teams.
• Career Growth: Opportunity to influence the growth of an expanding international travel technology company.

Who We're Looking For

• We want an experienced, proactive, and commercially focused professional who understands that signing up a partner is only the beginning. Real success comes from making that partnership generate consistent revenue.
• You should have demonstrated success in growing partner-driven businesses, improving marketing visibility, developing long-term commercial relationships, and taking ownership of revenue targets.