Channel Marketing Manager

Role: Channel Marketing Manager

Job Title: Senior Manager

Education: Full Time MBA

Experience: 5 years +

Work Location: Goregaon (East), Mumbai

Job Description:

This position is for a resource in Channel Marketing team. The role requires to support the sales partners with all marketing collaterals. The candidate should be highly organized and detail-oriented individual who excels at seamless communication between internal and external stakeholders.

Key responsibilities:

• Creative Agency Management: work with external creative agency partners in briefing, giving feedback and executing communication creatives
• Operational Skills: well versed in using AI tools for ideation and designing. Understands the guardrails of life insurance and uses that knowledge while developing communication. Has worked with Compliance and is well versed with Compliance processes, filing or creatives for release
• Stakeholder Management: build and maintain strong relationships with channel partners to support them with marketing material on a regular basis. Also be able to work closely with Product, Compliance and other support functions
• Campaign Development: design and implement co – branded marketing creatives, product collaterals, sales contest communication
• Market Research: go to branches on regular basis, understand sales requirements, do consumer research and competition analysis to identify opportunities

Skills Required:

• Proven work experience as a Channel Marketing Manager in Life Insurance
• Excellent interpersonal and communication skills to work effectively with partners and internal teams
• Strong time management and organizational skills to manage multiple projects simultaneously