Job Title: Channel Marketing Executive
Company: SecPod Technologies Pvt. Ltd.
Location: Bangalore
Experience: 2-3 Years
About the Role: We are looking for a Channel Marketing Executive to drive partner-led growth and build a strong pipeline through our partner ecosystem. This role will focus on identifying the right partners, enabling them, and running joint marketing initiatives to generate demand and accelerate business growth across regions.
Key Responsibilities
- Build a strong and consistent pipeline through partner channels
- Identify, onboard, and activate the right partners across key regions
- Work closely with partners based on their strengths and market presence
- Expand market coverage effectively through the partner network
- Build and maintain strong relationships with partner sales and marketing teams
- Enable partners to actively contribute to pipeline and revenue
- Plan and execute joint marketing campaigns to drive demand generation
- Organize and run co-branded events, webinars, and partner-led initiatives
- Utilize MDF (Market Development Funds) effectively for high-impact activities
- Drive partner engagement through structured incentive programs
- Track, review, and optimize partner performance regularly
Required Skills & Experience
- Hands-on experience with tools like CRM, and Partner Management tools
- Strong understanding of prospecting, SDR workflows, and sales processes
- Experience in channel marketing, partner marketing, or alliances
- Good knowledge of pipeline building and demand generation strategies
- Ability to collaborate cross-functionally with sales and partner teams
- Strong communication and relationship management skills
Preferred Qualifications
- Experience in the cybersecurity domain
- Exposure to working with global partners, resellers, or distributors
- Understanding of B2B SaaS or enterprise marketing
Why Join Us
- Opportunity to build and scale a high-impact partner ecosystem
- Work closely with global teams and partners
- Play a key role in driving revenue through channel-led growth
