Scapia! A credit card that's out there to make travel happen for people, by converting their everyday expenses into travel experiences. We're a bunch of passionate people who work together, brainstorm and debate with each other, and don't stop until we're proud of our work. Customer delight tops everything else! We've worked hard to create an environment of honesty and passion that sets everyone up for success.
We are looking for a high-ownership Channel Lead (Credit Cards Acquisition) to build and scale offline acquisition channels for Scapia's credit card business. This role will own end-to-end performance across promoter-led activations, DSAs, wealth manager partnerships, and corporate tie-ups.
You will be responsible for driving high-quality customer acquisition at scale, building strong channel partnerships, and ensuring operational excellence across geographies.
Key Responsibilities
1. Channel Strategy & Expansion
- Own the offline acquisition strategy across:
- Promoter-led setups
- Direct Selling Agents (DSAs)
- Wealth managers / financial advisors
- Corporate partnerships & on-ground activations
- Identify and onboard new high-potential partners and geographies
- Continuously optimize channel mix for cost, quality, and scale
2. Channel Ownership
- Build and manage promoter-led acquisition across offline channels
- Design on-ground engagement models to maximize conversions
- Ensure consistent branding, training, and customer experience across locations
- Track productivity per center/promoter/channel and drive improvements
3. Partner Management (DSAs, Wealth, Corporate)
- Source, onboard, and manage DSAs and channel partners
- Build relationships with wealth managers for premium customer acquisition
- Drive corporate tie-ups for employee acquisition programs
- Negotiate commercials, incentives, and SLAs
4. Execution & Performance Management
- Own end-to-end funnel: lead generation → application → approval → activation
- Track KPIs such as:
- Cost per acquisition (CPA)
- Approval rates
- Activation rates
- Channel-wise productivity
- Implement performance dashboards and reporting mechanisms
5. Training & Governance
- Design and roll out training programs for promoters and partners
- Ensure compliance with regulatory and internal policies
- Monitor quality of sourcing to minimize fraud and mis-selling
6. Cross-functional Collaboration
- Work closely with:
- Product & Growth teams to refine acquisition journeys
- Operations teams for smoother onboarding and fulfillment
- Marketing teams for collateral and campaign support
Ideal Candidate Profile :
Experience
- 4–8 years of experience in channel management / offline acquisition
- Prior experience in credit cards or unsecured lending is strongly preferred
- Hands-on experience managing:
- DSAs / channel partners
- On-ground sales teams or promoter networks
- Corporate or institutional partnerships
Skills & Competencies :
- Strong understanding of credit card acquisition funnels
- Proven ability to scale offline channels from scratch
- Data-driven approach to decision-making
- Excellent stakeholder and partner management skills
- Strong execution mindset with attention to detail
- Comfortable with ambiguity and fast-paced environments
