Location: Kannur
Organisation: Rays Education
Reporting To: VP Operations
Role Overview
The Centre Head is responsible for driving enrolment growth and profitability of the centre while ensuring high-quality academic delivery and smooth day-to-day operations. The role demands a strong balance of business ownership (70%) and operational excellence (30%).
Key Responsibilities
1. Business Growth & Enrolments (70%)
- Own and deliver student enrolment targets for NEET / JEE / Foundation programs
- Identify and execute local growth opportunities (school tie-ups, seminars, events, referrals)
- Build and maintain strong relationships with nearby schools, principals, teachers, and influencers
- Plan and execute centre-level marketing & outreach activities in coordination with central marketing
- Drive lead conversion efficiency through counsellor training, reviews, and follow-ups
- Ensure timely fee collection, minimise outstanding dues, and improve cash flow
- Analyse local competition and recommend pricing, offers, and program positioning
2. Centre Operations & Academic Delivery (30%)
- Ensure smooth daily operations of the centre including timetables, batch planning, and attendance
- Maintain high standards of academic delivery and student experience
- Monitor student attendance, performance, retention, and dropouts
- Proactively address student and parent concerns to maintain a zero-complaint culture
- Organise parent meetings, topper interactions, and review sessions
- Coordinate with faculty to ensure syllabus completion and academic quality
- Ensure compliance with Rays Education's academic and operational SOPs
3. Team Leadership & People Management
- Lead, motivate, and manage faculty, counsellors, and administrative staff
- Conduct regular performance reviews and provide on-ground coaching
- Build a performance-driven and student-centric culture within the centre
- Ensure staff discipline, engagement, and retention
4. Reporting & Reviews
- Submit weekly and monthly operational reports to the COO covering:
- Enrolments & lead funnel
- Counsellor performance
- Fee collections & dues
- Student retention & dropouts
- Academic and operational issues
- Maintain accurate records and MIS as per organisational standards
Key Performance Indicators (KPIs)Business KPIs
- Enrolment growth and revenue achievement
- Lead-to-admission conversion rate
- Fee collection efficiency and outstanding control
- Local brand visibility and school partnerships
Operational KPIs
- Student satisfaction and retention rate
- Program completion and attendance levels
- Parent feedback and complaint resolution
- Staff performance, satisfaction, and retention
Overall KPIs
- Centre profitability
- Year-on-year student growth
- Local brand reputation and trust
Task & Data Ownership
The Centre Head will maintain and review:
- List of schools within a 20 km radius
- School segmentation (CBSE / State / ICSE)
- Number of science stream students in the catchment
- Batch-wise student enrolment and attendance
- Dropout and retention analysis
- Student and parent feedback
Ideal Candidate Profile
- 510 years of experience in education / coaching / centre management
- Strong understanding of NEET / JEE / entrance coaching ecosystem
- Proven ability to drive sales, enrolments, and team performance
- Excellent communication and stakeholder management skills
- Hands-on, execution-focused, and locally networked
