CDP - Program Manager

Education: MBA from a Tier-1 or Tier-2 college, plus a Bachelors or Masters degree in a technology-related field (e.g., Engineering, Computer Science, IT, etc.).

Experience: 8+ years of relevant work experience, including at least 3 years leading digital transformation projects and building digital capabilities.

Project & Team Management: Proven experience in managing teams, delivering projects, and engaging with clients in the digital space.

Technical Proficiency: Strong knowledge of Microsoft Office products (Excel, PowerPoint, Word).

Business & Process Management: Strong analytical skills to identify improvement opportunities and execute/manage projects effectively.

Data-Driven Approach: Ability to analyze data, operate with partial information and ambiguity, and demonstrate a track record of high performance.

Roles & Responsibilities:

• Program Leadership: The CDP Program Manager is a strategic leadership role responsible for managing the Salesforce Data Cloud practice, ensuring seamless alignment with business objectives and marketing strategies to drive impactful outcomes.
• CDP Strategy & Capability Development: Lead end-to-end capability development by identifying, prioritizing, and executing CDP projects to enhance customer engagement and business impact.
• Client Project Execution & Technical Alignment: Oversee end-to-end execution of CDP projects for clients, working closely with technical teams, including developers, to ensure seamless implementation and delivery.
• Team & Vendor Management: Manage relationships with CDP vendors, agencies, and internal teams to ensure smooth project execution.
• Innovation & Best Practices: Stay updated with industry trends, emerging CDP technologies, and best practices to drive continuous improvement.
• Stakeholder Management: Collaborate with marketing, analytics, IT, and business teams to drive CDP adoption and enhance cross-functional alignment.

Good to have:

• Industry Knowledge: Experience in Life Sciences, Healthcare, or Pharma marketing.
• MarTech Experience: Exposure to digital marketing technologies such as omnichannel campaign management, digital advertising, web tagging, and web analytics.
• Reporting & Analytics: Experience in creating dashboards, insights, and reporting.