Job Description

About

Retail Insights delivers scalable, innovative, and cost-effective IT solutions through centers in India, Dubai, and the U.S. We specialize in Full Stack Development, Data & AI/ML, Mobile, DevOps, and digital platforms like Adobe, Salesforce, Shopify, Snowflake, and Blue Yonder.

Responsibilities

Lead the design, implementation, and management of Customer Data Platform (CDP) solutions
Define and implement customer data ingestion, unification, and identity resolution strategies
Integrate customer data from multiple sources including CRM, Commerce, POS, Marketing, Web, and Mobile platforms
Design and maintain customer profiles, segments, and audiences for analytics and activation
Build and manage analytics dashboards, reports, and insights for business, marketing, and leadership teams
Enable personalization and data activation across marketing, commerce, and service channels
Ensure data quality, governance, privacy, and compliance standards are met
Collaborate with marketing, analytics, product, and engineering teams to support data-driven initiatives
Analyze customer behavior, journeys, and performance metrics to identify growth opportunities
Support UAT, go-live, and post-production optimization of CDP solutions
Act as a subject-matter expert for CDP architecture and best practices
Drive continuous improvement in customer intelligence and analytics capabilities

Requirements

Minimum 3+ years of experience in CDP, Analytics, or Data-focused roles
Strong hands-on experience with Customer Data Platforms and analytics solutions
Proven expertise in customer data integration, segmentation, and reporting
Strong SQL skills and understanding of data modeling concepts
Experience working with BI and visualization tools
Understanding of customer journey analytics and personalization use cases
Experience working in Agile / Scrum delivery environments
Strong analytical, communication, and stakeholder management skills
Experience in Retail, E-commerce, or Consumer domain preferred

Education Qualification

Minimum 3+ years of experience in CDP, Analytics, or Data-focused roles
Strong hands-on experience with Customer Data Platforms and analytics solutions
Proven expertise in customer data integration, segmentation, and reporting
Strong SQL skills and understanding of data modeling concepts
Experience working with BI and visualization tools
Understanding of customer journey analytics and personalization use cases
Experience working in Agile / Scrum delivery environments
Strong analytical, communication, and stakeholder management skills
Experience in Retail, E-commerce, or Consumer domain preferred

Join the team

Thank you for your keen interest in becoming a part of Retail Insights. We're eagerly looking forward to gaining deeper insights into your candidacy through this application.