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Apna Mart

Category sell side lead

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  • Posted 2 days ago
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Job Description

Role Summary

We are looking for a high-ownership Category Planning & Growth professional who will drive category performance through data-led planning, sharp pricing, and strong merchandising execution. The role sits at the intersection of category strategy, analytics, and cross-functional execution, and is responsible for identifying growth opportunities, fixing under-indexed areas, and working with multiple teams to deliver measurable outcomes

.This is a hands-on role for someone who enjoys solving ambiguous problems, working with data, and influencing decisions across category, supply chain, marketing, and operations.

Key Responsibilities

1. Category Planning & Performance Ownership

  • Own end-to-end category performance including GMV, margins, availability, and growth metrics.
  • Build weekly and monthly category plans with clear targets and execution priorities.
  • Track SKU-level and sub-category performance to identify over- and under-indexed areas.

2. Pricing & Commercial Levers

  • Own category pricing strategy including price ladders, KVIs, and margin guardrails.
  • Run competitive benchmarking vs relevant online and offline competitors.
  • Identify price elasticity and recommend actions to improve conversion or margin.

3. Merchandising & Assortment

  • Oversee category merchandising across platforms (app/store), ensuring the right products are surfaced at the right time.
  • Identify assortment gaps and long-tail inefficiencies; work with category managers to rationalize or expand ranges.
  • Support seasonal, festive, and thematic merchandising initiatives.

4. Growth Opportunity Identification

  • Use data to identify growth pocketsby customer cohort, geography, price band, or use-case.
  • Diagnose why certain SKUs or sub-categories are underperforming (pricing, placement, availability, awareness).
  • Translate insights into clear growth plans with owners, timelines, and expected impact.

5. Cross-Functional Collaboration

  • Work closely with Category, Supply Chain, Operations, Marketing, and Tech teams to execute category plans.
  • Align demand forecasts, inventory planning, and promotions to category goals.
  • Act as the single point of coordination for category-level initiatives.

6. Analytics & Reporting

  • Build and own dashboards tracking category KPIs.
  • Present insights and recommendations to senior stakeholders in a clear, structured manner.
  • Continuously improve decision-making frameworks using data.

We hope you have...

  • 25 years of experience in Category Management, Business Analytics, Pricing, or Planning (e-commerce, retail, FMCG, q-commerce preferred).
  • Strong analytical skills with hands-on experience in Excel/Sheets; ability to work with large datasets.
  • Solid understanding of pricing, margins, promotions, and category economics.
  • Ability to structure problems and convert insights in to action.
  • Comfortable working with multiple stakeholders and driving alignment.

More Info

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About Company

Job ID: 138145059