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Job Title: Category Sales Leader (B2C EdTech)
Location: Bhubaneswar, Odisha
Experience: Minimum 4+ years of B2C sales and leadership experience
Education: Degree in Civil or Mechanical Engineering is a strong plus
Company Description
Protrainy is a fast-growing e-learning start-up in India focused on empowering Civil Engineering students and professionals with practical, industry-oriented skills. Founded in 2019, the company offers high-quality interactive classes and training programs on tools such as ETABS, PRIMAVERA, STRUCTURAL DESIGN, and AUTODESK REVIT. Protrainy's flagship INDUSTRY READY assessment enables learners to benchmark their capabilities against industry expectations and identify areas for improvement. With a mission to make engineers industry ready, Protrainy combines technology, expert trainers, and real-world applications to deliver impactful learning experiences. For more information, visit www.protrainy.com.
About the Role
We are looking for an entrepreneurial, high-ownership **Category Sales Leader** to take absolute charge of a major business category. In this role, you won't just be managing a team — you will own the entire category independent of top-down micro-management. You will run the P&L (Profit & Loss), build your own sales team, design scalable SOPs, and collaborate closely with marketing to drive aggressive growth and smash revenue numbers.
If you are a builder who loves the intersection of technical domains, education, and high-velocity B2C sales, this role is for you.
Key Responsibilities
1. P&L & Strategic Growth
Complete Category Ownership: Take full accountability for the category's revenue targets, gross margins, and overall profitability.
Numbers Driven: Forecast sales targets, track key performance metrics (KPIs), and consistently deliver monthly, quarterly, and annual growth numbers.
2. Team Building & Leadership
Hiring & Scaling: Recruit, onboard, and train a high-performing B2C sales team from scratch.
Mentorship: Coach your team on negotiation, closing techniques, and pipeline management to maximize conversion rates.
3. Process Execution & Scaling
SOP Creation:** Establish, document, and iterate on standard operating procedures (SOPs) for the sales funnel to ensure quality and predictability as we scale.
Funnel Optimization:** Continuously analyze lead-to-conversion metrics to identify bottlenecks and optimize team performance.
4. Cross-Functional Coordination
Marketing Alignment:** Partner closely with the marketing team to align on lead generation strategies, campaign messaging, and feedback loops regarding lead quality.
Product/Content Feedback:** Act as the voice of the market, sharing insights with product and content teams to ensure our offerings match consumer demand.
What We Are Looking For
Experience: Minimum 4 years of proven track record in high-velocity B2C sales, with at least 1-2 years in a leadership or team management role.
Industry Background: Prior experience in the EdTech sector is highly preferred.
Educational Background: A degree in Civil or Mechanical Engineering is a massive plus (helps in understanding our core audience and product nuances).
Ownership Mindset: You treat the category like your own startup. You don't wait for instructions; you solve problems and build systems.
Communication: Exceptional interpersonal skills with the ability to collaborate across marketing, product, and operations.
What's in it for You
* Complete autonomy to run a business unit like an entrepreneur.
* Competitive base salary with an aggressive, uncapped performance-linked incentive structure.
* Opportunity to work closely with the leadership team and fast-track your career growth.
Compensation: ₹5,00,000 – ₹7,00,000 per annum (CTC), based on experience, skills, interview performance, and overall fitment for the role.
Job ID: 149079117
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