Category Marketing Manager

Key Accountabilities for role of Category Manager with Hong's Kitchen:

• Own the design and execution of the annual and quarterly brand calendar
• Be the voice of the consumer in the marketing team and drive consumer-centric growth programs (Packaging, Consumer experience online & offline, Offers)
• Identify actionable consumer insights to feed into brand growth programs on an ongoing basis across the organisation.
• Responsible and accountable for all brand health metrics
• Build winning brand communication for TV, Digital, Performance Marketing, In-Store and other media
• Closely collaborate with the Digital, Social and CRM teams to ensure brand identity, visual guidelines and tone of voice are consistent across different communication channels
• Work closely with the innovation team to plan GTM for all new launches
• Develop Integrated Marketing Plans in close co-ordination with the Regional Marketing /Operations teams
• Be the lead in briefing and aligning external agency partners – Creative, Media, PR and Design Agencies
• Be the central owner of all brand assets and across digital and offline channels
• Collaborate closely with product, digital and A&I teams to better understand consumer behaviour.
• Category innovation – Track competition NPLs, offers and innovations in store and online
• Help develop new product launches, permanent and seasonal items for the menu

KPIs:

• Brand awareness and equity
• Brand consideration
• Budget management