Category Marketing Lead -Ecommerce (Sellside)

1. Sellout Planning & Tracking

Own the monthly/quarterly sellout plan by platform and SKU; track actuals against plan daily/weekly and course-correct via the levers below

Build the forecasting and planning cadence in sync with platform-side category teams event and promotion calendars

2. Performance Marketing — the single biggest lever

Plan, execute, and optimize on-platform ad spend (Amazon Ads, Flipkart Ads, etc.) for ROAS, TACOS, and sellout impact

Work with internal/agency teams to continuously test and scale what's working

3. Funnel & Traffic Tracking

Own traffic and conversion metrics end-to-end (impressions → clicks → conversion → sellout)

Build the diagnostic muscle to isolate where the funnel is leaking and fix it — visibility, content, pricing, or reviews

4. Platform Visibility Negotiation

Work directly with the platforms sell-side/category teams to secure organic and paid visibility — banners, deals, search placement, platform-led campaigns

Build the same account-management relationship with platforms that their own key-account managers build with brands, just from the other side of the table

5. Post-Conversion Levers

a. Own catalog health — content, A+/EBC, search terms, discoverability — in partnership with platform catalog teams

b. Own ratings & reviews strategy — generation, response management, and rating recovery

c.Manage on-platform pricing hygiene and the promotional calendar (BBD, Prime Day, etc.) in coordination with the pricing/category team

d. Pricing & Promotions

6. Reporting & Insights

Build a rigorous sellout/funnel dashboarding cadence; translate platform data into weekly/monthly business insight for leadership