YourStory is seeking a highly motivated and results-oriented Category Manager to drive the growth and profitability of specific content and engagement categories. The ideal candidate will be a strategic thinker with a strong analytical background, proven experience in category management, and a deep understanding of the digital media landscape. This role requires a blend of business acumen, marketing expertise, and a passion for the startup ecosystem.
Key Responsibilities
- Category Strategy & Planning:
- Develop and execute comprehensive category strategies to achieve revenue targets, audience growth, and engagement goals.
- Conduct in-depth market research and competitive analysis to identify opportunities and trends.
- Define category KPIs and track performance against targets.
- Develop and manage the category P&L, ensuring profitability and sustainable growth.
- Content & Engagement Management:
- Collaborate with the content team to develop and curate high-quality content that resonates with the target audience.
- Identify and leverage emerging content formats and platforms to maximize reach and engagement.
- Develop and execute engagement strategies to build and nurture a thriving community around the category.
- Create social-first categories for YourStory.
- Marketing & Promotion:
- Develop and execute marketing campaigns to promote category content and events.
- Utilize social media, email marketing, and other digital channels to drive awareness and engagement.
- Collaborate with the sales team to develop and execute sponsorship and partnership opportunities.
- Work with the marketing team to understand and utilize data analytics to improve marketing campaigns.
- Data Analysis & Reporting:
- Analyze category performance data to identify trends, insights, and opportunities for optimization.
- Develop and maintain regular reports on category performance, including revenue, audience growth, and engagement metrics.
- Use data-driven insights to inform strategic decisions and drive continuous improvement.
- Ecosystem Engagement and Influencer:
- Build and maintain relationships with key stakeholders in the category ecosystem, including startups, investors, and industry experts.
- Represent YourStory at industry events and conferences.
- Create personal branding as an influencer of the category in the industry
Qualifications
- Proven experience in category management, preferably in the technology industry.
- Strong analytical and problem-solving skills, with the ability to interpret data and generate actionable insights.
- Excellent strategic thinking and planning skills.
- Strong understanding of digital marketing, social media, and content marketing.
- Experience managing P&L responsibilities.
- Excellent communication, presentation, and interpersonal skills.
- Ability to work effectively in a fast-paced and dynamic environment.
- Understanding of 2-3 of the industries, technology and audience is critical:
Industry: GCC, FSI, SMB
Technology: AI, Security
Audience: Developers, Founders, CTO, Women
- Deep understanding of the Indian startup ecosystem.
- Experience utilizing data analytics platforms.
- Strong entrepreneurial skills
Personal Attributes
- Highly motivated and results-oriented.
- Passionate about the startup and entrepreneurial ecosystem.
- Creative and innovative thinker.
- Strong team player with the ability to collaborate effectively across departments.
- Ability to thrive in a fast-paced and dynamic environment.
Skills: social media,data analysis,digital marketing,marketing and promotion,communication skills,p&l management,problem-solving skills,category strategy,analytical skills,category management,content marketing,strategic thinking,data analytics
