Job Description
Key Responsibilities:
1. Identify avenues for growth in existing categories as well as plan for new
category launches basis market trends, platform demand and competition
benchmarking.
2. Monitor traffic and sessions regularly and take steps to improve the
performance in various stages of the funnel.
3. Identify demand generation levers on and off app and execute them.
4. Oversee the merchandising, content creation including the overall catalogue
completeness and quality.
5. Own the pricing of entire assortment for the OTC business.
6. Work closely with central marketing team on different growth initiatives and
own the sale events charter for OTC business.
7. Work with product and analytics to develop product and data capabilities
which can help drive growth and help in data driven decision making.
Requirements
1. Bachelors degree in marketing, business, or related field. MBA preferred.
2. 3-4 years of experience in category growth or category management (demand
generation side) in an e-commerce set up.
3. Understanding of in app merchandising strategies and tools.
4. Must be proficient in Excel and in data analysis.
More Info
About Company
