Role Summary:
The Category Manager will be responsible for driving the revenue growth of assigned categories by deeply understanding user needs, business offerings, and identifying opportunities for optimization and expansion. This role demands strategic thinking, data-driven execution, and collaboration across SEO, marketing, content, and sales teams to deliver superior user experience and business outcomes.
Key Responsibilities:
1. Category Strategy & Research
- Own the end-to-end performance and revenue of the category.
- Conduct in-depth research to understand user intent, search behavior, and demand trends.
- Analyze customer (business) offerings to identify supply-side strengths and gaps.
- Map demand-supply gaps and define category expansion opportunities.
2. User-Centric Content & Engagement
- Compile factual content aligned with user queries (what users are searching for).
- Curate business listings enriched with relevant service-level attributes.
- Develop supporting content (articles, FAQs, opinion pieces) that addresses user decision-making questions.
- Structure and present this information effectively across dedicated category pages (route IDs) on Sulekha.com.
- Enrich and optimize key website structures Hub Pages, Listing Pages, Profile Pages, and Articles with a focus on user experience and SEO.
3. SEO & Organic Growth
- Collaborate with internal and external SEO experts to improve organic visibility.
- Optimize category pages for better indexing, ranking, and click-throughs.
4. Marketing & Demand Generation
- Work with the marketing team to run targeted campaigns via:
- SEM (Google Ads, Bing)
- Facebook Ads and Meta platforms
- Social media outreach and WhatsApp promotions for user engagement
5. Business Acquisition & Engagement
- Identify and prioritize target businesses for acquisition, focusing on regions with lead potential.
- Support online and offline promotions to onboard new businesses.
- Partner with the sales team to create compelling proposals and drive sign-ups.
6. Performance Monitoring & Revenue Management
- Build and maintain dashboards to monitor:
- Category revenue targets
- High-Value (HV) customers: live and expired
- New business acquisition
- LCF (Lead Capture Form) submissions
- Google My Business (GMB) activation and value delivery
Key Metrics of Success:
- Growth in category revenue
- Increase in active business listings
- Lead-to-customer conversion rate
- Organic traffic and content engagement
- GMB activation and business engagement
Qualifications & Skills:
- 18 years of experience in category management, digital marketing, or product strategy
- Strong analytical skills with the ability to derive insights and actions from data
- Understanding of SEO, SEM, and content marketing
- Excellent communication and cross-functional collaboration skills
