Category Manager

1 | SUMMARY OF FUNCTIONS: 

Category Manager would be responsible to drive revenue and margin growth through assortment planning, on-site merchandising, promotion planning, inventory management, and managing day-to-day commercial activities. The role requires the individual to analyze data or insights to determine consumer trends, and develop and execute plans to maximize customer appeal on all e-commerce channels.

2 | MAJOR DUTIES, RESPONSIBILITIES & REQUIREMENTS: 

[Must]

Brand and Product Performance:

·       Researching and analyzing trends in sales and consumer behavior.

·       Reporting of brand performance on a weekly basis with insights

·       Analyze data and provide insights to determine industry and consumer trends

·       Drafting reports for the organization to report forecast weekly/monthly sales & enhance sales too.

·       Assume responsibility of budget development and revenue for category

·       Devise long-term development strategies for product categories

·       Develop exit strategies for unsuccessful products

·       Foster trust relationships with marketplaces/KAMs to achieve better pricing and quality of services

·       Adjusting strategies to improve sales with new target markets and platforms.

·       Coordinating with brand managers/store etc. and briefing market research initiatives

·       Collaborate with fulfilment team if any queries raised

·       Work on forecasts for product demand to ensure the sustainability of inventory

·       Determine the positioning of a product category to maximize visibility

·       Liaise with marketing teams to determine promotional activities of a product category

Team Management:

·       Lead the Catalogue management team to ensure products go Live!

·       Communicating with Buyers and working with the Catalogue Management team to ensure products go Live!

·       Collaborate with brand managers and merchandisers to expand product categories

Visual Merchandising:

·       Check & ensure that the products display is in a way that is visually appealing to the customer on the website

·       Producing, adapting, and advising on display and current marketing materials as needed.

·       Ensuring the product categories along with web store displays are optimized for sales and marketing.

·       Plan and implement web store displays based on different seasons

·       Determine the positioning of a product category to maximize visibility

Inventory Control:

·       Days of supply are considered to ensure that a product has enough facings to avoid out of stocks and overly stocked products.

·       Collaborate with fulfilment team if any queries raised

·       Checking and managing inventory for various product categories

·       Make forecasts for product demand to ensure the sustainability of inventory

Promotion Planning:

·       Plan and implement promotions and marketing strategies.

·       Liaise with marketing teams to determine promotional activities of a product category

3 | EXPERIENCE, KNOWLEDGE & SKILLS

·       A bachelor's degree in marketing, business, or supply chain management.

·       8-10 years experience in retail and marketing.

·       Experience of leading a team

·       Excellent grasp of category management, campaign management & promotional planning.

·       Experience with different E-commerce platforms is a plus

·       Up to date with the latest category management principles.

·       Proficient at evaluating current business retail practices.

·       Ability to write well and generate reports on market activity.

·       Possess great negotiation and interpersonal skills.

·       Ability to think from a consumer perspective and understand buying behaviour.

·       Analytical, creative, and goal-driven thinking.