Category Manager

SUMMARY OF FUNCTIONS:

Category Manager would be responsible to drive revenue and margin growth through assortment planning, on-site merchandising, promotion planning, inventory management, and managing day-to-day commercial activities. The role requires the individual to analyze data or insights to determine consumer trends, and develop and execute plans to maximize customer appeal on all e-commerce channels.

MAJOR DUTIES, RESPONSIBILITIES & REQUIREMENTS:

[Must]

Brand and Product Performance:

Researching and analyzing trends in sales and consumer behavior.

Reporting of brand performance on a weekly basis with insights

Analyze data and provide insights to determine industry and consumer trends

Drafting reports for the organization to report forecast weekly/monthly sales & enhance sales too.

Assume responsibility of budget development and revenue for category

Devise long-term development strategies for product categories

Develop exit strategies for unsuccessful products

Foster trust relationships with marketplaces/KAMs to achieve better pricing and quality of services

Adjusting strategies to improve sales with new target markets and platforms.

Coordinating with brand managers/store etc. and briefing market research initiatives

Collaborate with fulfilment team if any queries raised

Work on forecasts for product demand to ensure the sustainability of inventory

Determine the positioning of a product category to maximize visibility

Liaise with marketing teams to determine promotional activities of a product category

Team Management:

Lead the Catalogue management team to ensure products go Live!

Communicating with Buyers and working with the Catalogue Management team to ensure products go Live!

Collaborate with brand managers and merchandisers to expand product categories

Visual Merchandising:

Check & ensure that the products display is in a way that is visually appealing to the customer on the website

Producing, adapting, and advising on display and current marketing materials as needed.

Ensuring the product categories along with web store displays are optimized for sales and marketing.

Plan and implement web store displays based on different seasons

Determine the positioning of a product category to maximize visibility

Inventory Control:

Days of supply are considered to ensure that a product has enough facings to avoid out of stocks and overly stocked products.

Collaborate with fulfilment team if any queries raised

Checking and managing inventory for various product categories

Make forecasts for product demand to ensure the sustainability of inventory

Promotion Planning:

Plan and implement promotions and marketing strategies.

Liaise with marketing teams to determine promotional activities of a product category

3 | EXPERIENCE, KNOWLEDGE & SKILLS

A bachelor's degree in marketing, business, or supply chain management.

8-10 years experience in retail and marketing.

Experience of leading a team

Excellent grasp of category management, campaign management & promotional planning.

Experience with different E-commerce platforms is a plus

Up to date with the latest category management principles.

Proficient at evaluating current business retail practices.

Ability to write well and generate reports on market activity.

Possess great negotiation and interpersonal skills.

Ability to think from a consumer perspective and understand buying behaviour.

Analytical, creative, and goal-driven thinking.