Create and develop a long-term plan and marketing strategy in-line with the overall divisional plan.
Create & lead the NPD roadmap for the category towards achieving long-term vision on Face Wash
Lead the Creative & Media team and take responsibility for developing and implementing all marketing plans
Lead marketing plans in collaboration with a variety of functional areas such as PR, Packaging, Design, Product Development, Supply Chain, Commercial and Operations
Analyse and provide consumer, category, and brand information to support channel marketing and sales initiatives
Lead insight gathering research into consumers and competitive category to secure knowledge that can be utilized to enhance and evolve the brand
Leverage knowledge of business, category and brand marketing strategy into actionable marketing strategies and plans to deliver against the company's business objectives
Develop annual plans and budgeting for the brand and monitor the expenditure
Build & Lead team on Face Wash towards achieving the long-term vision
Knowledge
MBA degree required in Marketing or related discipline, preferably from Premier Institute
Experience
8 to 10 years experience in FMCG and Consumer healthcare.
Work experience in personal care will be an added advantage.
Skills
Good interpersonal and communication skills and the ability to work on cross-functional teams in both leadership and member roles
Good presentation and writing skills
Analysis skills to not only present data but also summarize the findings and propose recommendations for future improvement
Should possess strong interpersonal skills and is a relationship builder
