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Job Description
Job Description - Category Manager (Cats Portfolio)
Location: Gurgaon
Type: Full time
About the Role
Heads Up For Tails (HUFT) is seeking a highly strategic and business-driven Category Manager to
lead and scale our Cats business. This is a leadership role requiring a strong grasp of P&L
management and data-driven decision-making, with a focus on accelerating growth across
Retail, Quick Commerce and D2C channels.
The ideal candidate will combine analytical rigor with creativity — building all cat brands
through relationship management, topline growth, margin enhancement, customer experience,
content strategy, and omnichannel marketing excellence.
Key Responsibilities/What You Will Do
- P&L Ownership: Lead the complete Profit & Loss for the Cats category, ensuring sustainable growth in revenue, profitability, and market share.
- Strategic Category Leadership: Define and execute the growth strategy for the Cats business, including assortment planning, pricing/discounting, inventory planning and multi-channel marketing (brand and performance).
- Cross-functional Project Leadership: Lead end-to-end strategic initiatives by collaborating and influencing stakeholders across horizontal functions (R&D, Supply Chain, Brand Marketing) and distribution channels (D2C, E-commerce, Quick Commerce, Stores, and General Trade) to ensure consistent category execution and drive P&L outcomes.
- Data Analytics & Business Insights: Use performance analytics, consumer data, and channel metrics to evaluate ROI, identify growth opportunities, and enhance category performance.
Qualifications & Skills/What You Need
- 4-6 years of experience in category management, revenue growth or business strategy,
- ideally within D2C, Quick Commerce, or FMCG environments.
- Proven record of P&L ownership and delivering business growth.
- Strong analytical mindset with hands-on experience in data analysis, forecasting, and financial modeling.
- Deep understanding of digital consumer behavior, content strategy, and marketing execution.
- Excellent project management and cross-functional collaboration skills.
- Strategic thinker with a high bias for action and detail orientation.
- Passion for pets — Cat parents are highly preferred
If you're a dynamic, growth-oriented professional ready to make an impact — come join us in
building India's leading Cat brand.
About Us
At Heads Up For Tails, we don't just cater to pets — we celebrate them as family.
With 100+ stores across 20 cities and a thriving online presence on HUFT.com, we offer an
extensive range of over 5,000 thoughtfully designed, India-first products that bring joy, comfort,
and well-being to our furry companions.
Beyond retail, we also provide professional pet grooming services and proudly operate
state-of-the-art manufacturing facilities, where we develop our proprietary range of food,
treats, and lifestyle products.
Founded with a deep passion for improving the lives of pets and their families, HUFT has grown
to become India's most loved and trusted pet care brand.
Our Mission:
To create and curate innovative products and services that bring joy to pets and their family, one
home at a time.
Our Culture:
We are driven by a core set of values: kindness, innovation, collaboration, and inclusiveness.
Whether it's designing our products, interacting with customers, or building our team,
everything we do is guided by these principles.
Our Achievements:
- Recognized as the market leader in India's rapidly growing pet care industry.
- Trusted by thousands of pet parents for our high-quality, thoughtfully designed products.
- Leading the way in creating pet care solutions tailored specifically to the needs of Indian pet families.
At HUFT, we're not just building a brand, we're creating a community of pet lovers who believe
in making a difference.
Why Work with HUFT
- Be part of a fast-growing company in one of India's most exciting markets—pet care.
- Thrive in a collaborative and dynamic environment where creativity and ownership is
- celebrated.
- Grow with a purpose-driven organization that champions the well-being of our furry
- family members
- Work with a team of passionate individuals who share your love for pets.
What We Offer
As part of our pack, you'll enjoy:
- A collaborative, supportive, and pet-friendly work environment.
- Opportunities to innovate and solve meaningful and complex challenges in the pet care
- space.
- The chance to make a real difference in the lives of pets and their families.
- Medical Insurance/Perks
Check out more about us on www.huft.com
More Info
Key Skills
Marketing execution
Digital consumer behavior
Cross-functional collaboration





