Category Manager

Position Overview: As a Category Manager, you'll be the strategic owner of product categories — from inherited disease screening (DGx) to pharmacogenomics (PGx) — responsible for maximizing their commercial success in the market. You'll blend data-driven analysis with market insight, manage product health, and work closely with sales, marketing, operations, and clinical teams to drive growth and adoption.

Key Responsibilities:
● Category Strategy & Planning -Develop and execute category strategies for assigned genomic/diagnostic product lines aligned with overall business goals. -Analyze market trends, competitive landscape, and customer needs to identify opportunities and risks. -Set category KPIs and monitor performance metrics such as revenue, margin, and adoption rates.
● Portfolio Management -Own product positioning, pricing, and life-cycle management for your categories. -Work with clinical experts and product teams to refine product offerings based on evidence, feedback, and outcomes. -Support launches of new tests and variants in collaboration with cross-functional teams.
● Go-to-Market & Commercial Enablement -Partner with marketing to develop compelling value propositions, promotional campaigns, and educational content for clinicians, labs, and partners. -Equip sales teams with category insights, talking points, and competitive intelligence. -Support key account efforts with relevant data, case studies, and market analysis.
● Cross-Functional Collaboration -Liaise with R&D, operations, and analytics teams to ensure product availability, quality, and reporting standards. -Provide insights to inform technology, data, and service enhancements based on field feedback. -Champion category needs in internal planning and prioritization forums.
● Customer & Stakeholder Engagement -Engage with clinical partners, institutional customers, and channel partners to understand needs and build category-specific solutions. -Attend industry events, conferences, and forums to represent Identifi and gather market intelligence.

What we are looking for:
● 2–5 years in category, product, or commercial roles — ideally in diagnostics, healthcare, med-tech, or biotech sectors.

●Deep understanding of healthcare markets, clinical workflows, and product commercialization.
● Excellent data analysis, strategic planning, and project management skills. Strong communication skills with an ability to influence cross-functional stakeholders.

Additional Information:
● This position will require travel for conferences, CMEs, RTMs, and other events.
● Flexibility to work outside regular business hours may be required to support business operations.
● This role requires candidates to arrange their own laptop; the company will not be providing one, nor will any reimbursement be made for it. Skill for success: Trade Marketing, Customer Insights; Category Analysis, Collaboration and partnership skills, Channel strategy, Digital analytics, growth marketing, brand communication and P