Category Manager - Hair Care

Purpose – Why does it exist

• To drive growth & build the Plum haircare category
  

Key Performance Indicators

• Brand performance on sales channels (revenue, growth, market share)
  
• Branded keyword searches on Google & channels (Amazon, FK, Nykaa, Q-com)
  
• New launch contribution to overall business
  
• Category NC – Discount, COGS%, DTCM & Media spends
  

Key Responsibilities

• Drive profitable sales & growth for the brand across channels – Marketplaces, Retail & website to identify opportunities of growth
  
• End to end responsibility from planning to execution on all brand building inputs – Influencer marketing & Media deployment
  
• Budget for, manage the execution of, and track the success of all our marketing programs across media & influencer metrics, as well as channel metrics
  
• End to End Responsibility of New Product Development – Scoping trends to determine what NPDs we need to launch when, working with stakeholders to take it from concept to launch
  
• Building a business case for new launches & planning their go-to-market across relevant channel
  
• Work with supply chain stakeholders to ensure forecasting accuracy & fill rates across all channels
  
• Actively seek out new avenues to drive growth for the category
  

Experience & Qualification

Preferred:

1. Pref MBA graduate with good academic record

2. Previous experience in channel (KAM)/growth/category/brand building roles in D2C or FMCG companies

Mandatory:

1. At least 2-3 years of post-MBA work experience in the marketing function OR 4-5 years pre-MBA work experience

Location: Thane, Mumbai (WFO)