Category Manager-FMCG || B2B/B2C || Beverage ||4-10 years || Upto 40LPA

Role

Category Manager-FMCG (B2B/ B2C)

Experience 4-10 years

Location Gurugram

Key Responsibilities:

A. Category Development and Brand Onboarding:

• Expand relevant categories in Quick Commerce B2B business
• Channel agnostic approach while evolving categories and assortment
• Drive AOV > INR 1000 (10x vs B2C Quick/Com); Total Lines Sold per Order > 10
• Help brands to drive non-KVI, new consumer demands, expand distribution

B. Deliver 3–5 Years GMV Plan

• Develop long-term revenue plan on category and channel level
• Lead Annual Business Plan, resulting into monthly S&OP Process with monthly category and brand wise GMV and CM1 Plan; and
• Monthly Brand wise P&L: Target to improve CM1 > 3% through better product mix, long-term favourable procurement deals, QPS, minimize inventory exposure

C. Supplier Relationship and Inventory Management:

• TOT and long-term business collaboration with international, national, regional and D2C brands, ensure negative working capital maintained
• Operate with 3 days inventory level at every dark store
• Ensure fill rate > 100% for KVI and 90%+ for non-KVI

D. Customer Focus:

• Defining and deploying Customer acquisition and retention strategy; regular tactical interventions to ensure weekly customer retention > 90%
• Focus on repeat orders per day > 3 per customer
• Champion a customer-centric approach in all buying decisions, ensuring products meet customer expectations and preferences.
• Utilize customer feedback and insights to refine product assortment and enhance the shopping experience.

Additional Responsibilities:

• Work closely with the sales and marketing teams to develop promotional strategies that drive product visibility and sales.
• Coordinate with the merchandising team to ensure effective product placement and presentation.

What We're Looking For

• Bachelor's Degree in Business, Marketing, or a related field
• Proven track record of successful product selection and supplier negotiations.
• Strong analytical skills and the ability to make data-driven decisions.
• Excellent negotiation, communication, and interpersonal skills.
• Deep understanding of category trends and consumer behavior.
• Ability to work in a fast-paced environment and manage multiple priorities.
• Strong attention to detail and organizational skills.
• Proficiency in using buying and inventory management software.