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DailyRounds / Marrow

Category Manager

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  • Posted a month ago

Job Description

Marrow is a learning platform for doctors, medical students, and other healthcare practitioners with topic-wise learning modules, tests, performance analytics, and high-quality recorded medical video classes. Marrow is currently used by over 5 lakh medical students in India to prepare for the country's largest medical competitive exam - NEET PG.

USP of Marrow

1) It's the top revenue-generating product for the business.

2) Loved by more than 70% of aspiring doctors in India.

After successfully establishing itself as a preferred choice for NEET PG students, MARROW is now also focusing on the enhancement of healthcare in the country by providing unique upskilling courses to practicing doctors. These courses are provided by the best-in-class institutions and expert medical practitioners/faculty.

Some programmes include:

  • MPM-Cx (Management course for Doctors In Partnership with ISB Hyderabad)
  • Medicine - SS
  • Surgery - SS
  • Pediatrics - SS
  • OBS-GYN Residency Programme
  • Anaesthesia Residency Programme
  • CPCDM
  • CPC-POCUS
  • CPC-Fetal & Gynae Imaging

WHAT WILL YOU BE DOING HERE

  • Conduct a comprehensive market analysis to understand potential new course plans, product upgradation, and the need gap to design a suitable course plan
  • To work with the identified partner institutes and universities for accreditation or other engagements
  • Building the course category growth strategy and executing the growth plan
  • Manage the category profitability with a strong focus on user acquisition
  • Implementation of plans for the category in areas of channel, price, promotion, and product mix
  • Develop sales enablement tools and train sales teams to win in the category
  • Develop a comprehensive information packet for the customer support team to ensure user delight
  • Interact and work closely with key stakeholders (Faculty, Marketing, and content creation team, etc.) to deliver a great learning product for fellow doctors.

WHO ARE WE LOOKING FOR

  • MBBS - Doctor with a keen understanding of learning needs and the ability to envision the required solutions
  • Critical thinker and problem-solving skills with attention to detail
  • Prior experience in strategy consulting and project management in the healthcare environment can be an advantage
  • Go-getter who wants to take up the journey of building solid products from scratch
  • Sense of ownership and pride in your performance and its impact on the company's success

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About Company

Job ID: 141760797