Category Manager

Job Description: Category Manager - Chemist Box Private Limited

About Chemist Box Private Limited:Chemist Box Private Limited, a prominent multi-outlet retail pharmacy chain in Bihar, With 24 physical stores with massive expansion plan.

Position: Category Manager.

Location: Patna, Bihar

Job Summary: We are looking for a Category Manager to manage a group or non-medicine category of products for our company. You will be the one responsible for the pricing and overall promotion of a product category to maximize consumer appeal. Relationships with vendors and product range management will also be part of your duties.

An excellent category manager must have extensive experience in understanding consumer need and the retail environment. They must have a commercial mindset and full comprehension of marketing and sales principles. Exceptional communication skills are also key for category managers.

The goal is to increase sales and profitability of non-medicine businesses to drive sustainable growth.

Responsibilities:

1. Category Management
- Own end-to-end responsibility of Category Management across F&B space, including creating the vision for the category, planning and execution

- Identifying and develop Target Sector, Target Customer, Category Outline, Products & Brands, Differentiation Strategies and promoting Innovation to keep the category relevant and refreshed.

- Competition and alternate channels mapping: Sorting & identifying the fast moving product thus increasing the sales.

- Develop and Own Monthly Category Analysis Report.

- Overall responsibility is to optimize sales along with accountability of Pricing, Promotion, Margin & Inventory Control.

2. Merchandising
- Develop and implement placement and planogram strategies that improve category turnover.

- Plan and develop merchandising strategies

- Analyze sales figures & anticipate product needs and plan product ranges/stock

- Collaborate with buyers for timely & quality supplies

- Produce layout plans for sales and merchandise planning

- Forecast profits/sales and plan budgets (OTB)

- Monitor stock movement to machines and sales

3. New Product Development
- Create Product Strategy in line with Business Plan and backed with strong Customer & Market insights and Need Gap Analysis to create Customer as well as Enterprise Value

- Create strong funnel for new product development and incremental improvements

- Work collaboratively with cross-functional team including Sales & BD, Operations, Products & Solutions, Procurement, and Finance to develop and implement product strategies seamlessly. Branding (Static & Digital)

- Responsible for growing Branding Business Line for Vendiman.

- Responsible for Creating strong funnel of prospects and brand relationships for maximizing our branding space and branding revenue; both static and Digital.

- Develop & implement solutions in close collaboration with cross-functional teams and prospects Manage Promotion

Develop and implement promotional plans that bring excitement among consumers and incremental sales.

4. Customer Complaints
- Gain insights into Customer feedback to provide solutions and take quick corrective actions where needed.

5. Vendor Management
- Vendor Evaluation, Selection and Commercial Negotiations for Price, Margins, Credit Terms, Delivery lead time, Returns, Stock Management, Product Quality and Overall Service

- Establish collaborative retailer/supplier relationships to maximize income/terms/discounts & improve sales and profitability of category.

- Conduct business review with vendors to achieve mutual profitable goals.

Requirements and skills:

- 5-7 years of quality experience in Category Management, preferably in FMCG, F&B space.

- Have good exposure to managing end-to-end lifecycle of new product development.

- Consumer Centricity and Growth & Entrepreneurial Mindset

- Commercial Awareness and familiarity with Market Research, Competition and Analytics.

- Derive insights from Market as well as Data and use the same for Product Development, Improvements and Iterations

- Ability to Multi-Task and Prioritize

- Ability to collaborate

- Hand-on approach, result focus and Go-getter

- Self-starter and Innovation

- Eye to Detailing

- Curiosity & Creativity

- Numerical & Analytical Ability

- Excellent verbal and written communications skills

- Strong listening, presentation and decision-making skills

Salary: 8.5 lacs to 10 lacs