Category Handling: Silicone Sealant
Product Management
- Ensure to articulate the process of bundling products into singular category, business unit and address procurement, merchandising, sales and other retail efforts on the category as a whole.
- Collect base data of last six months and analyze sales trends based on Shoppers behavior, demand/need and derive insights that form strategy to drive growth for the category.
- Responsible for the design and execution of marketing strategies, innovations, designing, and rolling-out new products
- Design and coordinate promotional campaigns and other marketing efforts across channels
- Understands intimately the Indian marketing and communication landscape and can help position the brand accordingly
- Product portfolio analysis, market mapping - consumer, competition, pricing, channels, sourcing, etc. aimed at growing the market share and launch of new products and undertaking other product-related innovations.
- Product sourcing, pricing, and contribution analysis and work towards achieving bottom-line objectives
New Product Inputs
- Provide inputs into NPD or promotions and review their shelf-layouts.
- Track monthly performance in terms of sales and demand in market and put valuable efforts in product features enhancements and relaunches.
- Innovation, new launches, and provide training to Sales and Channel Partners.
- Responsible for product positioning, brand communication, media and promotion strategies and roll-out
- Tactical campaigns and managing/supporting the implementation.
Periodic Visits-Distributors
- Distributors meets for product feedback and insights; competitor product understanding and benchmarking
- Ensure to analyze data before arranging distributors visit in order to discuss plans, briefing market research, updates on category reports.
Loyalty Program
- Drive the success of Loyalty Programs by using targeted campaigns, consistent communication and collaboration with internal & external stakeholders for business development.
- Leverage the Loyalty platform and drive adoption of its inherent Campaign management capabilities for the individual programs.
- Focus on Continuous Improvement by ensuring a feedback capture and action basis direct interactions with Users, Field marketing teams & Issue resolution to particular division products.
Product Performance
- Understand product performance category wise A, B and C in terms of Sales achievement.
- Ensure to weave strategy and impart training to target participants in order to shift sales performance from lower-range (C category) performance to mid-range (B category) performance.
Product Promotions
- Provide Promotional inputs to improve sales and market share as per the brand objectives both through advertising & below-the-line activities
- Ensure to include prompted signage, category markers, category usage tips.
- Ensure optimum product display and planogram (shelf-layout)
