Category Head – P&L Ownership

The Role

We're looking for a Category Head to own and scale our Lunchbox & Water Bottle category

end-to-end. This is a high-ownership role where you'll drive everything from product strategy

and vendor development to pricing, margins, and go-to-market. You'll work at the intersection of

product, supply chain, and brand - making sure every SKU we launch earns its shelf space in

the lives of Indian parents.

What You'll Do

Category Strategy & P&L Ownership

• Own the category P&L for lunchboxes and water bottles. Drive revenue, margin, and

contribution targets.

• Define the category roadmap: which products to launch, when, at what price, and for

which customer segment.

• Conduct competitive analysis across D2C, marketplace, and offline brands to identify

whitespace opportunities.

• Build and maintain a category calendar aligned with seasonal demand, back-to-school

cycles, and marketing tentpoles.

Product Development & Sourcing

• Lead end-to-end product development from concept and sampling through production

and quality sign-off by working closely with the NPD team.

• Identify, and evaluate, vendor and manufacturer relationships. Negotiate pricing, MOQs,

and payment terms by working closely with the Sourcing & Procurement team• Collaborate with the design team on product aesthetics, packaging, and brand-

consistent visual language.

• Own the quality benchmarking process - ensure every product meets safety, durability,

and food-grade standards relevant to kids products.

Pricing, Assortment & Merchandising

• Set and optimise pricing strategy across channels (D2C website, Amazon, Flipkart, quick

commerce).

• Manage SKU rationalisation: decide what stays, what gets refreshed, and what gets

discontinued based on sell-through and margin data.

• Partner with the growth and performance marketing teams to inform creative strategy

with category-level insights — what's converting, what's not, and why.

Cross-functional Collaboration

• Work closely with supply chain and ops to manage inventory, lead times, and demand

planning.

• Brief the content and brand teams on product positioning, key claims, and differentiation

for each launch.

• Feed consumer insights from reviews, returns data, and customer calls back into the

product development cycle.

• Collaborate with the performance marketing team to ensure category positioning stays

consistent with the brand's kids-first narrative, even as creative testing expands.

Who You Are

• 4-9 years in category management, buying, product management - ideally in consumer

goods, D2C, or retail.

• You've owned a P&L before and are comfortable being accountable for both topline and

margin.

• Strong product development, and sourcing skills. You know how to negotiate and you

know what good quality looks like.

• Analytical and data-driven: you're fluent in sell-through reports, inventory dashboards,

and margin analysis. You don't need someone to pull data for you.

• Taste and product instinct matter to you. You care about how a product looks, feels, and

functions - not just whether it hits a price point.

• You understand brand positioning and can articulate why a product belongs (or doesn't

belong) in the assortment.

• Comfortable operating in a fast-moving, founder-led environment where priorities shift

and speed matters.

• Bonus: experience in kids products, food-contact goods, or licensed/character-driven

categories.