Category Head Marketing – Paint Industry / Construction Chemical Industry

Lead marketing strategies for the paint category, driving brand growth and market share

Analyze market dynamics and competitors strategies to develop short-term and long-term plans

Drive category topline, bottom-line, and geography-wise market share

Manage product lifecycle including new launches, line extensions, and discontinuations

Collaborate with agencies and marketing teams for advertising, promotions, and trade marketing

Optimize scheme and sales promotion budgets for the category

Drive product innovation and development based on market insights and consumer demand

Collaborate with R&D and technical teams for product positioning and innovation

Engage with key stakeholders to understand requirements and generate insights

Lead cross-functional teams for effective execution of category strategies