1. End-to-End P&L Ownership
- Own category-level P&L including revenue, gross margins, contribution margins, and bottom-line delivery.
- Drive cost efficiency, pricing strategy, demand forecasting, and inventory planning in partnership with finance and supply chain teams.
- Monitor performance through dashboards and use data-driven insights to steer business decisions.
2. Category & Business Strategy
- Define and execute long-term category strategy aligned with consumer needs, brand positioning, and business goals.
- Identify whitespace opportunities and develop the product roadmap for new launches and innovations.
- Build annual operating plans (AOPs) with clear volume, value, and channel targets.
3. 4Ps Ownership (Product, Price, Place, Promotion)
- Lead product strategy including concept creation, packaging decisions, claims, and consumer value propositions.
- Develop pricing models that balance competitiveness and profitability.
- Identify the right distribution mix across D2C, marketplaces, offline retail (if applicable).
- Craft and oversee integrated marketing campaigns to drive awareness, acquisition, and loyalty.
4. Go-To-Market (GTM) Excellence
- Create robust GTM frameworks for new product launches and category expansion.
- Partner with digital, growth, CRM, performance marketing, and brand teams to deliver seamless execution.
- Build strong channel strategies for D2C and marketplace environments.
5. Leadership & Cross-Functional Stakeholder Management
- Influence and collaborate with senior leaders across Marketing, Supply Chain, Finance, Tech, and Creative.
- Align leadership teams on category priorities, resource allocation, and growth initiatives.
- Manage and mentor high-performing cross-functional teams to drive execution.
6. Consumer & Market Understanding
- Deeply understand the female wellness landscape, category trends, and consumer motivations.
- Lead consumer research, competition benchmarking, and opportunity mapping.
- Drive a consumer-first culture across the team and product pipeline.
7. Commercial & Business Acumen
- Bring strong strategic thinking with the ability to translate insights into actionable business decisions.
- Evaluate business performance through KPIs such as CAC, LTV, repeat rates, category margins, retention metrics, and marketing efficiencies.
- Continuously optimize the category's financial health through levers such as portfolio mix, pricing, promotions, and operational efficiencies.
