Category Head (Demand & Growth)
Location: Bangalore
Experience: 8+ Years (including 5+ years in growth/revenue leadership or P&L ownership)
Domain: E-commerce | D2C | Consumer Internet | Growth
Role Overview
We are looking for a strategic and data-driven Category Head (Demand & Growth) to lead demand generation, customer growth, and revenue optimization initiatives. This role requires strong ownership of the category P&L, customer journey, and growth levers across acquisition, engagement, and retention.
Key Responsibilities
Demand Generation & Growth Strategy
- Own and drive demand generation strategy across multiple growth channels
- Identify opportunities to scale customer acquisition, engagement, and retention
- Develop data-driven growth plans aligned with revenue targets
Revenue & P&L Ownership
- Lead category revenue growth through structured planning and execution
- Monitor performance metrics and optimize growth levers to improve ROI
- Track and improve key KPIs related to revenue, demand, and customer lifetime value
Catalog & Merchandising Optimization
- Manage catalog quality, pricing strategy, promotions, and merchandising initiatives
- Ensure product assortment aligns with customer demand and business goals
- Continuously improve category performance through pricing and assortment strategies
Customer Experience & Journey Optimization
- Own the end-to-end customer journey including experience, NPS, and loyalty
- Collaborate with product, marketing, and content teams to improve customer engagement
- Identify and address customer journey gaps to improve conversion and retention
Cross-Functional Collaboration
- Work closely with product, analytics, marketing, and operations teams
- Translate customer insights and data into actionable growth strategies
- Drive alignment across teams to achieve business objectives
Required Skills & Qualifications
- 8+ years of experience in e-commerce, D2C, or consumer internet businesses
- 5+ years of experience in growth, revenue leadership, or P&L ownership roles
- Strong experience in growth strategy, merchandising, catalog management, and customer experience
- Proven track record of scaling revenue and optimizing demand channels
- Strong analytical mindset with ability to interpret data and drive decisions
- Strong leadership and stakeholder management skills
- Ability to thrive in fast-paced, high-growth environments
