JOB PURPOSE
To lead the category's brand and marketing strategy in alignment with the overall business vision — driving category growth, brand equity, and profitability. The role builds unified market presence and delivers revenue, margin, and share gains through effective product strategy, innovation roadmap, and cross-functional collaboration. It provides strategic direction across product, pricing, and communication while enabling executional excellence and future-ready team capabilities.
KEY RESPONSIBILITIES
Category & Brand Leadership
- Lead brand and marketing strategy aligned with business vision and long-term growth objectives.
- Define brand architecture, innovation roadmap, pricing, and positioning to strengthen market competitiveness.
- Build and manage annual marketing and product budgets, ensuring ROI, governance, and compliance.
Strategic Planning & GTM Execution
- Oversee go-to-market (GTM) plans, campaign strategy, and marketing calendar across ATL, BTL, and digital platforms.
- Translate category and business strategy into actionable activation plans that drive consumer engagement and sales.
- Align closely with Sales, SCM, R&D, Service, and Finance teams for end-to-end execution and seamless market delivery.
Product Portfolio & Financial Management
- Design and manage the product mix, channel mix, and pricing strategy to optimize gross margins and category performance.
- Review performance against key financial and business metrics; identify interventions to achieve revenue and margin targets.
- Drive portfolio benchmarking and competitive analysis to sustain leadership in differentiated products.
Cross-Functional Collaboration & Capability Building
- Collaborate with R&D for new product development, product upgrades, and technical enhancements.
- Partner with Quality and Service to improve product experience and consumer satisfaction.
- Coach and mentor the team to build future-ready marketing and analytical capabilities.
Marketing Execution & Agency Management
- Supervise creative, media, PR, and digital agencies for integrated communication development and execution.
- Ensure brand consistency across campaigns and consumer touchpoints to strengthen equity and recall.
Work Experience:
- 15-18 years of experience across industries in marketing
- Must have Knowledge in Product management and business development, Product strategy formation and Brand management
